A series of idents from Ireland's Health Service Executive attempt to lure viewers into doing anything but turn an ad break into a smoke break. Visual puzzles, word games, and other distractions are posited at the beginning of said breaks during the Euro Qualifiers, with the answer revealed before returning to the footy. It's an interesting concept, though the smug tone of some flashcards may inspire a few to spark up out of spite.

Product Category: Public Information Films

Territory: Ireland

by Syd Briscoe

A series of idents from Ireland's Health Service Executive attempt to lure viewers into doing anything but turn an ad break into a smoke break. Visual puzzles, word games, and other distractions are posited at the beginning of said breaks during the Euro Qualifiers, with the answer revealed before returning to the footy. It's an interesting concept, though the smug tone of some flashcards may inspire a few to spark up out of spite.

Product Category: Public Information Films

Territory: Ireland