Ideal case conditions.

Fernando Alonso's heroics aside, last Sunday's Bahrain Grand Prix was a predictable show of force by Red Bull. Some pundits reckon the title race is already over, which is bad news for neutrals mere hours in the 2023 season. HSBC, who are all too familiar with disappointment in Formula One, reckon they have the solution in the form of these Channel 4 sponsorship idents.

Instead of race or street circuits, the action takes place on a baggage carousel, with—you guessed it—suitcases replacing cars. Channel 4 commentator Alex Jacques injects as much drama as possible into bags that slide off the bag, crash into each other, or shed their load, though nothing here beats the chaos of the 2022 holiday season.

Product Category: Banks

Territory: UK

Ideal case conditions.

by Andrew MacGregor

Fernando Alonso's heroics aside, last Sunday's Bahrain Grand Prix was a predictable show of force by Red Bull. Some pundits reckon the title race is already over, which is bad news for neutrals mere hours in the 2023 season. HSBC, who are all too familiar with disappointment in Formula One, reckon they have the solution in the form of these Channel 4 sponsorship idents.

Instead of race or street circuits, the action takes place on a baggage carousel, with—you guessed it—suitcases replacing cars. Channel 4 commentator Alex Jacques injects as much drama as possible into bags that slide off the bag, crash into each other, or shed their load, though nothing here beats the chaos of the 2022 holiday season.

Product Category: Banks

Territory: UK