CommercialsPop PromosShort Films    UKInternational
H & M
'Move'
18 January 2023 60s

This French commercial for H&M presses the case for the Swedish clothing giant to be thought of as a sportswear brand. Vignettes of women participating in various sports occupies the first half of the ad, before it broadens its scope to include male athletes and dancers as well as a cameo from 85 year old American actress Jane Fonda... demonstrating a defiant suppleness which would be the envy of someone forty years younger.

Product Category: Clothing Retailers

Territory: France



DOP: Mathieu Plainfossé
Prod Design: Lucie Beauvert
Choreography: Kevin Bago
Cabin Edit
Editor: Amber Saunders

  H & M - 'Move'


H & M
'Move'
18 January 2023 60s

This French commercial for H&M presses the case for the Swedish clothing giant to be thought of as a sportswear brand. Vignettes of women participating in various sports occupies the first half of the ad, before it broadens its scope to include male athletes and dancers as well as a cameo from 85 year old American actress Jane Fonda... demonstrating a defiant suppleness which would be the envy of someone forty years younger.

Product Category: Clothing Retailers

Territory: France



DOP: Mathieu Plainfossé
Prod Design: Lucie Beauvert
Choreography: Kevin Bago
Cabin Edit
Editor: Amber Saunders

H & M 18 January 2023
'Move' 60s

by Jason Stone

This French commercial for H&M presses the case for the Swedish clothing giant to be thought of as a sportswear brand. Vignettes of women participating in various sports occupies the first half of the ad, before it broadens its scope to include male athletes and dancers as well as a cameo from 85 year old American actress Jane Fonda... demonstrating a defiant suppleness which would be the envy of someone forty years younger.

Product Category: Clothing Retailers

Territory: France



DOP: Mathieu Plainfossé
Prod Design: Lucie Beauvert
Choreography: Kevin Bago
Cabin Edit
Editor: Amber Saunders