HMLTD, the band once known as Happy Meal Limited (until they turned Ronald McDonald's smile upside down), are back with 'The End is Now'—a song wracked with feudal paranoia. That’s because second album 'The Worm' is set in a medieval world ruled by a tyrannical invertebrate (insert your own joke about spineless politicians here).

Directed by and starring lead vocalist Henry Spychalski, the promo is a black-and-white fever dream that flits between Spychalski's angelic knight and his younger self, chased by deformed acolytes in the woods. Tune into its strange, melodramatic frequency and there is much to enjoy—perhaps even adore.

Product Category: Promos

Territory: UK

by Andrew MacGregor

HMLTD, the band once known as Happy Meal Limited (until they turned Ronald McDonald's smile upside down), are back with 'The End is Now'—a song wracked with feudal paranoia. That’s because second album 'The Worm' is set in a medieval world ruled by a tyrannical invertebrate (insert your own joke about spineless politicians here).

Directed by and starring lead vocalist Henry Spychalski, the promo is a black-and-white fever dream that flits between Spychalski's angelic knight and his younger self, chased by deformed acolytes in the woods. Tune into its strange, melodramatic frequency and there is much to enjoy—perhaps even adore.

Product Category: Promos

Territory: UK