by Syd Briscoe |
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As other Super Bowl spots focus on emotional narratives or wacky conceits, this Google Pixel ad is all about utility. The busy 90" film informs people that they can erase unfortunate photobombers with a simple screen tap - whether they take the form of squatting dogs, misbehaving kids, or are just a reminder of poor past romantic decisions. Amy Schumer has a lot of those to deal with, in a sequence which adds a nice comedic beat to the piece.
Product Category: Mobile Phones
Territory: USA
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