CommercialsPop PromosShort Films    UKInternational
Globant
'I, AI'
1 June 2023 60s
Meeting of Minds
by Syd Briscoe

The relentless - and mostly empty - hype around AI technology is lampooned in this funny commercial for Globant software. The film captures a meeting that's quickly going south, with clients ready to hit the eject button as a simple collection of graphs about positive data don't have the necessary pizzazz to keep them interested. That is, until someone accidentally stumbles their way onto the magic word.

It's an amusing and, for many reading, all too relatable look at the current buzz around throwing all applications of machine learning at the wall to see what sticks. The trend has reached such a fever pitch that many seem to have forgotten that AI can only rehash what's already been fed to it... namely original creative work, cooked up by humans. Remember those?

Product Category: Business Development

Territory: USA



Director: Luis Gerard (UNIT9)
DOP: Javier Julia
Editor: Jerónimo Pérez

  Globant - 'I, AI'


Globant
'I, AI'
1 June 2023 60s

Meeting of Minds

The relentless - and mostly empty - hype around AI technology is lampooned in this funny commercial for Globant software. The film captures a meeting that's quickly going south, with clients ready to hit the eject button as a simple collection of graphs about positive data don't have the necessary pizzazz to keep them interested. That is, until someone accidentally stumbles their way onto the magic word.

It's an amusing and, for many reading, all too relatable look at the current buzz around throwing all applications of machine learning at the wall to see what sticks. The trend has reached such a fever pitch that many seem to have forgotten that AI can only rehash what's already been fed to it... namely original creative work, cooked up by humans. Remember those?

Product Category: Business Development

Territory: USA



Director: Luis Gerard (UNIT9)
DOP: Javier Julia
Editor: Jerónimo Pérez

Globant 1 June 2023
'I, AI' 60s

Meeting of Minds

by Syd Briscoe

The relentless - and mostly empty - hype around AI technology is lampooned in this funny commercial for Globant software. The film captures a meeting that's quickly going south, with clients ready to hit the eject button as a simple collection of graphs about positive data don't have the necessary pizzazz to keep them interested. That is, until someone accidentally stumbles their way onto the magic word.

It's an amusing and, for many reading, all too relatable look at the current buzz around throwing all applications of machine learning at the wall to see what sticks. The trend has reached such a fever pitch that many seem to have forgotten that AI can only rehash what's already been fed to it... namely original creative work, cooked up by humans. Remember those?

Product Category: Business Development

Territory: USA



Director: Luis Gerard (UNIT9)
DOP: Javier Julia
Editor: Jerónimo Pérez