CommercialsPop PromosShort Films    UKInternational
Giorgio Armani
'Crema Nera'
8 March 2023 80s
Creamy Constitution
by Syd Briscoe

Cate Blanchett provides the voiceover for this lofty commercial for Giorgio Armani's Crema Nera. The posh wrinkle cream carries a hefty price tag, and contains "only the most potent molecules" of Selaginella lepidophylla - also known as the 'resurrection plant'.

Director Luca De Santis complements Blanchett's purred vocals with equally portentous imagery, showcasing waves crashing onto ragged cliffs as a model slowly strides around the Italian island where the advertised face cream was purportedly cooked up.

It's a well executed piece of work, delivering a lot of information about the product while maintaining a focus on aesthetics. Whether the 'Reviscentalis' extract will revitalise skin in the same way its plant of origin soaks up water remains to be seen, but this is a stylish argument for those with a penchant for luxury to give it a go.

Product Category: Perfume

Territory: UK



Colourist: Lorenzo Ameri
Voice: Cate Blanchett

  Giorgio Armani - 'Crema Nera'


Giorgio Armani
'Crema Nera'
8 March 2023 80s

Creamy Constitution

Cate Blanchett provides the voiceover for this lofty commercial for Giorgio Armani's Crema Nera. The posh wrinkle cream carries a hefty price tag, and contains "only the most potent molecules" of Selaginella lepidophylla - also known as the 'resurrection plant'.

Director Luca De Santis complements Blanchett's purred vocals with equally portentous imagery, showcasing waves crashing onto ragged cliffs as a model slowly strides around the Italian island where the advertised face cream was purportedly cooked up.

It's a well executed piece of work, delivering a lot of information about the product while maintaining a focus on aesthetics. Whether the 'Reviscentalis' extract will revitalise skin in the same way its plant of origin soaks up water remains to be seen, but this is a stylish argument for those with a penchant for luxury to give it a go.

Product Category: Perfume

Territory: UK



Colourist: Lorenzo Ameri
Voice: Cate Blanchett

Giorgio Armani 8 March 2023
'Crema Nera' 80s

Creamy Constitution

by Syd Briscoe

Cate Blanchett provides the voiceover for this lofty commercial for Giorgio Armani's Crema Nera. The posh wrinkle cream carries a hefty price tag, and contains "only the most potent molecules" of Selaginella lepidophylla - also known as the 'resurrection plant'.

Director Luca De Santis complements Blanchett's purred vocals with equally portentous imagery, showcasing waves crashing onto ragged cliffs as a model slowly strides around the Italian island where the advertised face cream was purportedly cooked up.

It's a well executed piece of work, delivering a lot of information about the product while maintaining a focus on aesthetics. Whether the 'Reviscentalis' extract will revitalise skin in the same way its plant of origin soaks up water remains to be seen, but this is a stylish argument for those with a penchant for luxury to give it a go.

Product Category: Perfume

Territory: UK



Colourist: Lorenzo Ameri
Voice: Cate Blanchett