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Gatorade
'Sweating is Glory'
15 March 2023 90s
Beads must.
by Andrew MacGregor

Sports drink makers Gatorade stick two fingers up to antiperspirants with this 90" commercial. The brand think that sweat should be celebrated, not demonised, so director Ricardo Jones crafts a brilliant film positively dripping with the stuff.

Every sport that opens the floodgates is fair game here, with pole dancing joining the usual suspects like football, basketball, and running. Jones and DP Giordano Maestrelli's footage in this regard is top-notch, but they ensure the bodies take centre stage.

A realistic cast with different body types suggests that the brand care little about age, gender, or ability, only that viewers stay hydrated with their products when they get a sweat on. Whatever "that muscle you can't even name" is, Gatorade want it soaked through.

Product Category: Canned / Bottled Sweet Drinks (Still)

Territory: Brazil



production
Stink
Director: JONES
EP: Carol Junqueira / Nathan Marino / Camila Martinez / Ana Gazal / Marcela Amstalden
DOP: Giordano Maestrelli

  Gatorade - 'Sweating is Glory'


Gatorade
'Sweating is Glory'
15 March 2023 90s

Beads must.

Sports drink makers Gatorade stick two fingers up to antiperspirants with this 90" commercial. The brand think that sweat should be celebrated, not demonised, so director Ricardo Jones crafts a brilliant film positively dripping with the stuff.

Every sport that opens the floodgates is fair game here, with pole dancing joining the usual suspects like football, basketball, and running. Jones and DP Giordano Maestrelli's footage in this regard is top-notch, but they ensure the bodies take centre stage.

A realistic cast with different body types suggests that the brand care little about age, gender, or ability, only that viewers stay hydrated with their products when they get a sweat on. Whatever "that muscle you can't even name" is, Gatorade want it soaked through.

Product Category: Canned / Bottled Sweet Drinks (Still)

Territory: Brazil



production
Stink
Director: JONES
EP: Carol Junqueira / Nathan Marino / Camila Martinez / Ana Gazal / Marcela Amstalden
DOP: Giordano Maestrelli

Gatorade 15 March 2023
'Sweating is Glory' 90s

Beads must.

by Andrew MacGregor

Sports drink makers Gatorade stick two fingers up to antiperspirants with this 90" commercial. The brand think that sweat should be celebrated, not demonised, so director Ricardo Jones crafts a brilliant film positively dripping with the stuff.

Every sport that opens the floodgates is fair game here, with pole dancing joining the usual suspects like football, basketball, and running. Jones and DP Giordano Maestrelli's footage in this regard is top-notch, but they ensure the bodies take centre stage.

A realistic cast with different body types suggests that the brand care little about age, gender, or ability, only that viewers stay hydrated with their products when they get a sweat on. Whatever "that muscle you can't even name" is, Gatorade want it soaked through.

Product Category: Canned / Bottled Sweet Drinks (Still)

Territory: Brazil



production
Stink
Director: JONES
EP: Carol Junqueira / Nathan Marino / Camila Martinez / Ana Gazal / Marcela Amstalden
DOP: Giordano Maestrelli