|Fifth Time's The Charm|
|by Syd Briscoe|
Five is still the magic number in this fun commercial for Gala Bingo. The spot continues the adventures of the Gala Gang, who are on a mission to find things set out in collections of five... which makes it all the more surprising when they commit a numerical faux pas upon stopping for a hearty lunch of fish and chips.
The production design is on point here, as the camera rapidly flits between different objects after the group ask for four portions of food. Sausage dogs, sugar cubes, golden fried fillets - even the shop's customers are neatly portioned out in groups of five.
It's a nifty way to get the rules of the brand's most popular game stuck in viewers' heads, with director Noah Harris ensuring the film's colourful, upbeat vibe emphasises enjoyment above all things. It's eye-catching work, and is likely to appeal to those looking for a light-hearted, casual flutter to pass the time.
Product Category: Bingo Halls / Online Bingo