CommercialsPop PromosShort Films    UKInternational
GHD
'Boring Blows'
23 January 2023 60s
Air we go.
by Andrew MacGregor

As new year's resolutions go, "Say no to boring blows" is a doozy. Before delicate punters get the wrong idea, this appeal's made by hair tool makers GHD, who believe women deserve better blow-dries. Shocked by what she sees in style magazines, a pink-clad brand ambassador takes the bull by the horns.

There's a spunky, OTT vibe to the commercial, as well as an appreciation for 1980s/90s infomercials. Therefore, we get classic slogans like, "Feel the power!"; retro-chic production design; and a cameo by an Afghan hound—the dog of choice when you have a hairdryer nearby.

Product Category: Hair Dryers / Stylers

Territory: UK



Sticker Studios
Director: Harleymoon Kemp
Producer: Edward Whelan
DOP: Arthur Loveday
1st AD: Yasmin Godo
Art Dept: Sean Thomas
Stylist: Ozzy Shah
Lemonade Reps
Editor: Geej Ower
Editor: Jasmine Grayling

  GHD - 'Boring Blows'


GHD
'Boring Blows'
23 January 2023 60s

Air we go.

As new year's resolutions go, "Say no to boring blows" is a doozy. Before delicate punters get the wrong idea, this appeal's made by hair tool makers GHD, who believe women deserve better blow-dries. Shocked by what she sees in style magazines, a pink-clad brand ambassador takes the bull by the horns.

There's a spunky, OTT vibe to the commercial, as well as an appreciation for 1980s/90s infomercials. Therefore, we get classic slogans like, "Feel the power!"; retro-chic production design; and a cameo by an Afghan hound—the dog of choice when you have a hairdryer nearby.

Product Category: Hair Dryers / Stylers

Territory: UK



Sticker Studios
Director: Harleymoon Kemp
Producer: Edward Whelan
DOP: Arthur Loveday
1st AD: Yasmin Godo
Art Dept: Sean Thomas
Stylist: Ozzy Shah
Lemonade Reps
Editor: Geej Ower
Editor: Jasmine Grayling

GHD 23 January 2023
'Boring Blows' 60s

Air we go.

by Andrew MacGregor

As new year's resolutions go, "Say no to boring blows" is a doozy. Before delicate punters get the wrong idea, this appeal's made by hair tool makers GHD, who believe women deserve better blow-dries. Shocked by what she sees in style magazines, a pink-clad brand ambassador takes the bull by the horns.

There's a spunky, OTT vibe to the commercial, as well as an appreciation for 1980s/90s infomercials. Therefore, we get classic slogans like, "Feel the power!"; retro-chic production design; and a cameo by an Afghan hound—the dog of choice when you have a hairdryer nearby.

Product Category: Hair Dryers / Stylers

Territory: UK



Sticker Studios
Director: Harleymoon Kemp
Producer: Edward Whelan
DOP: Arthur Loveday
1st AD: Yasmin Godo
Art Dept: Sean Thomas
Stylist: Ozzy Shah
Lemonade Reps
Editor: Geej Ower
Editor: Jasmine Grayling