Talk to the hand.

Rather than shell out on pricey celebrity endorsements or appearance fees, 7.5% ABV cider Frosty Jack's have turned to Hans 'The Hands' Handerson, a former hand actor who's fallen on hard times. Reality television is a dead end and his last Hands Across America cover shoot was in 1993 - no wonder he shook on a deal with the brand.

We appreciate the effort that’s gone into Henderson's backstory, like the quick fire montage that demonstrates his 'range'. He also drinks the advertised cider from a whisky tumbler, underlining the brand's tongue-in-cheek efforts to go upmarket. Perhaps they were inspired by rivals Strongbow's recent revamp.

Product Category: Cider / Perry

Territory: UK

Talk to the hand.

by Andrew MacGregor

Rather than shell out on pricey celebrity endorsements or appearance fees, 7.5% ABV cider Frosty Jack's have turned to Hans 'The Hands' Handerson, a former hand actor who's fallen on hard times. Reality television is a dead end and his last Hands Across America cover shoot was in 1993 - no wonder he shook on a deal with the brand.

We appreciate the effort that’s gone into Henderson's backstory, like the quick fire montage that demonstrates his 'range'. He also drinks the advertised cider from a whisky tumbler, underlining the brand's tongue-in-cheek efforts to go upmarket. Perhaps they were inspired by rivals Strongbow's recent revamp.

Product Category: Cider / Perry

Territory: UK