|
| Credit where credit's not due. | |
| by Jason Stone | |
|
|
This mockumentary style commercial for an online resource which connects freelancers with work opportunities has been expertly directed by Arts and Sciences newcomer Frank Atlantic. The premise is simple... the full timers want to take the credit for the work of freelancers (hard to imagine how anyone in advertising came up with this crazy conceit!) The strength is in the delivery coaxed from the performers by the director. It is a pretty familiar comedy trope, but one that hasn't yet worn thin, and it's always good to see it being done well. It also works very smartly with this advertising proposition, and ensures that the target audience pays attention to the idea that this is a shrewd way of doing business.
Product Category: Internet Based Services
Territory: UK
|
|
|
