|Behind the Bastards|
|by Syd Briscoe|
Talking up one's green credentials is all the rage in advertising, and environmental concerns will undoubtedly continue to occupy consumers' minds as an ever more pressing concern. But are the major players really putting their money where their mouths are? Brand after brand has been accused of greenwashing their public image, but it's unclear how true many of these accusations are at a corporate level.
Unless you know where to look, that is. This unsettling short film from investment app Fennel does just that, depicting a mock meeting created from real data about a major fast food chain (the identity of which is heavily implied throughout the film). The callous attitudes of the executives may be dramatized, but the numbers don't lie about their purposeful obfuscation of environmental data.
It's a compelling way to encourage those interested in investing their money to focus on brands with provable green credentials, which is the advertised app's unique selling point. We assume they'll be accordingly transparent when it comes to their own corporate activities... or risk facing the wrath of duped consumers as a result.
Product Category: Financial Services