Hague blue period.

Here's a classy bit of business for luxury paint and wallpaper brand Farrow & Ball. Set in a room with rustic furniture stacked to the ceiling, the ad reckons it needs a few drops of Hague Blue No. 30. Sure enough, a brush appears in a woman's hand, and begins to paint the room in a way, that's erm, very on-brand.

Aimed at those who love to watch paint dry with some light instrumental music in the background, the film suggests Farrow & Ball's thirtieth attempt at Hague Blue (eighteen was rumoured to be a disaster) rewards good brushwork. The brand have another trick up their sleeve though, as non-painted areas converge to reveal their logo.

Product Category: Paint

Territory: UK

Hague blue period.

by Andrew MacGregor

Here's a classy bit of business for luxury paint and wallpaper brand Farrow & Ball. Set in a room with rustic furniture stacked to the ceiling, the ad reckons it needs a few drops of Hague Blue No. 30. Sure enough, a brush appears in a woman's hand, and begins to paint the room in a way, that's erm, very on-brand.

Aimed at those who love to watch paint dry with some light instrumental music in the background, the film suggests Farrow & Ball's thirtieth attempt at Hague Blue (eighteen was rumoured to be a disaster) rewards good brushwork. The brand have another trick up their sleeve though, as non-painted areas converge to reveal their logo.

Product Category: Paint

Territory: UK