|by Syd Briscoe|
Inclusive beauty brand Estrid encourages people to feel gorgeous in their own skin in this intriguing commercial. The film features models of all races, genders, and body types - following as they populate luxurious surroundings while sporting quirky fashion looks.
Director Nim Kyoung Ran has an impressive eye for beauty, treating her cast almost like an aspect of their opulent environment as they become part of the curated aesthetic experience. A final shot of body positive influencer Enam Asiama, in particular, has an invitingly sculptural quality.
It's an impressive launch of the brand's anti beauty standards stance to a wider audience, as the previously subscription-only offer becomes available on the high street. With easy access to products and the clear message that all are welcome, consumers of all stripes will be encouraged to check out the brand's wares for themselves.
Product Category: Shaving Equipment (Female)