Manu Cossu creates an instantly classic visual for Dua Lipa with this promo for latest track 'Houdini'. Set in a dance studio, the simple premise is enhanced by racy costuming and a coterie of dancers who seem to spring forth from the singer's imagination - each matching her cherry red hair with a burnished barnet of their own.
Dynamic camera work and bold lighting choices bring further visual interest to the table, ensuring that viewers are engaged throughout the film despite it ostensibly taking place in a very bare room. The location just gives Lipa space to work, as she eats up the choreography and makes sure her personality fills every inch of screen.
It's a streamlined, confident approach which will appeal to existing fans and new listeners alike, enhancing the catchy pop track with a memorable aesthetic that's bound to stick in viewers' minds. DAVID has said it before, and he'll say it again: sometimes the simplest ideas, when executed with the proper attitude, give the best results.
Product Category: Promos