Brian Baumgartner is best known for his role as Kevin Malone in 'The Office', but he gets to play himself in this Drake-slash-J Cole promo. Baumgartner is manager of GOAT—a nod to Drake's recent output—but all we see him do is play Team Deathmatch on his computer ("Check my six! Check my six! Fuck!". Well, the track is called 'First-Person Shooter' after all.

Part of us wishes we got to see more of Baumgartner and his inanimate employees, as the rest of the promo is a larger-than-life game of one-upmanship between Drake and J Cole. As Swiss Toni once said: "It all comes down to who's got the biggest todger."

It's hard to pick a favourite (neither are likeable competitors), but J Cole perhaps shades it with: "Rhymin' with me is the biggest mistake/The Spider-Man meme is me lookin' at Drake." You can also tell director Gibson Hazard has a knack for set pieces.

Product Category: Promos

Territory: UK

by Andrew MacGregor

Brian Baumgartner is best known for his role as Kevin Malone in 'The Office', but he gets to play himself in this Drake-slash-J Cole promo. Baumgartner is manager of GOAT—a nod to Drake's recent output—but all we see him do is play Team Deathmatch on his computer ("Check my six! Check my six! Fuck!". Well, the track is called 'First-Person Shooter' after all.

Part of us wishes we got to see more of Baumgartner and his inanimate employees, as the rest of the promo is a larger-than-life game of one-upmanship between Drake and J Cole. As Swiss Toni once said: "It all comes down to who's got the biggest todger."

It's hard to pick a favourite (neither are likeable competitors), but J Cole perhaps shades it with: "Rhymin' with me is the biggest mistake/The Spider-Man meme is me lookin' at Drake." You can also tell director Gibson Hazard has a knack for set pieces.

Product Category: Promos

Territory: UK