CommercialsPop PromosShort Films    UKInternational
Dogs Trust
'Rob & Milo'
17 January 2023 60s
Stay another day.
by Andrew MacGregor

You wait ages for a pet charity commercial and then two come along at once. Unlike Paws NY's intense animated film, 'The Story of Rob & Milo' from Dogs Trust avoids themes of depression and suicide for a lighter but no less affecting tale.

At first, Rob and his Border Terrier Milo are simpatico. Their daily routine—6am alarm call, breakfast, walkies, pub, bedtime—is just what the doctor ordered. Even if the world goes to pot, at least the two have each other.

That's put to the test by the cost-of-living crisis, as Rob becomes more withdrawn and their routine changes. It's a heart-rending moment when Milo makes a beeline for the pub, only to be pulled away by his anxious owner.

The charity believe owners like Rob have either given up or are about to give up their pets to save money. Through "advice, training, and support", Dogs Trust hope to safeguard the bonds that make hardship bearable.

Product Category: Charities

Territory: UK


agency
VCCP
CD: Matt Lloyd
Associate CD: Javier Romartinez / Stephen Misir
Producer: Rosie Good
production
Sweetshop
Director: Nicolas Jack Davies
Producer: Jess Bell
EP: Morgan Whitlock
editing
tenthree
Editor: Owen O'Sullivan
color
Time Based Arts
Colourist: Simone Grattarola
sound
Wave Studios
Sound: Jeff Smith

  Dogs Trust - 'Rob & Milo'


Dogs Trust
'Rob & Milo'
17 January 2023 60s

Stay another day.

You wait ages for a pet charity commercial and then two come along at once. Unlike Paws NY's intense animated film, 'The Story of Rob & Milo' from Dogs Trust avoids themes of depression and suicide for a lighter but no less affecting tale.

At first, Rob and his Border Terrier Milo are simpatico. Their daily routine—6am alarm call, breakfast, walkies, pub, bedtime—is just what the doctor ordered. Even if the world goes to pot, at least the two have each other.

That's put to the test by the cost-of-living crisis, as Rob becomes more withdrawn and their routine changes. It's a heart-rending moment when Milo makes a beeline for the pub, only to be pulled away by his anxious owner.

The charity believe owners like Rob have either given up or are about to give up their pets to save money. Through "advice, training, and support", Dogs Trust hope to safeguard the bonds that make hardship bearable.

Product Category: Charities

Territory: UK


agency
VCCP
CD: Matt Lloyd
Associate CD: Javier Romartinez / Stephen Misir
Producer: Rosie Good
production
Sweetshop
Director: Nicolas Jack Davies
Producer: Jess Bell
EP: Morgan Whitlock
editing
tenthree
Editor: Owen O'Sullivan
color
Time Based Arts
Colourist: Simone Grattarola
sound
Wave Studios
Sound: Jeff Smith

Dogs Trust 17 January 2023
'Rob & Milo' 60s

Stay another day.

by Andrew MacGregor

You wait ages for a pet charity commercial and then two come along at once. Unlike Paws NY's intense animated film, 'The Story of Rob & Milo' from Dogs Trust avoids themes of depression and suicide for a lighter but no less affecting tale.

At first, Rob and his Border Terrier Milo are simpatico. Their daily routine—6am alarm call, breakfast, walkies, pub, bedtime—is just what the doctor ordered. Even if the world goes to pot, at least the two have each other.

That's put to the test by the cost-of-living crisis, as Rob becomes more withdrawn and their routine changes. It's a heart-rending moment when Milo makes a beeline for the pub, only to be pulled away by his anxious owner.

The charity believe owners like Rob have either given up or are about to give up their pets to save money. Through "advice, training, and support", Dogs Trust hope to safeguard the bonds that make hardship bearable.

Product Category: Charities

Territory: UK


agency
VCCP
CD: Matt Lloyd
Associate CD: Javier Romartinez / Stephen Misir
Producer: Rosie Good
production
Sweetshop
Director: Nicolas Jack Davies
Producer: Jess Bell
EP: Morgan Whitlock
editing
tenthree
Editor: Owen O'Sullivan
color
Time Based Arts
Colourist: Simone Grattarola
sound
Wave Studios
Sound: Jeff Smith