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Diesel plunge viewers into a hyperreal fantasy world in this absorbing film for their Spring/Summer 2023 campaign. The film opens with the image of tongues sliding over each other as a kiss is shot viscerally from inside a mouth, ensuring that anyone easily offended is turned away at the door. The rest of the film unspools in similarly bacchanalian fashion, as models of all shapes, sizes, and genders cavort in a neon-lit nightclub environment. It creates the vibe of a very adult funhouse, as everything is slightly too overblown to be real while also grounded in tactility. Sugary desserts shared between mouths, a dip underwater, a spot of sensual weight lifting - there's a hint of sex running through each vignette, harkening back to the raunchy campaigns which have been an essential part of the brand's identity. This is selling sex to a generation with fluid attitudes, and it's enthralling to watch.
Product Category: Perfume
Territory: UK
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Diesel - 'Pleasure Island'
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| Diesel
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| 'Pleasure Island' |
| 7 March 2023
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60s |
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Sex Sells |
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Diesel plunge viewers into a hyperreal fantasy world in this absorbing film for their Spring/Summer 2023 campaign. The film opens with the image of tongues sliding over each other as a kiss is shot viscerally from inside a mouth, ensuring that anyone easily offended is turned away at the door. The rest of the film unspools in similarly bacchanalian fashion, as models of all shapes, sizes, and genders cavort in a neon-lit nightclub environment. It creates the vibe of a very adult funhouse, as everything is slightly too overblown to be real while also grounded in tactility. Sugary desserts shared between mouths, a dip underwater, a spot of sensual weight lifting - there's a hint of sex running through each vignette, harkening back to the raunchy campaigns which have been an essential part of the brand's identity. This is selling sex to a generation with fluid attitudes, and it's enthralling to watch.
Product Category: Perfume
Territory: UK
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| Diesel
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7 March 2023 |
| 'Pleasure Island'
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60s |
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Sex Sells |
by Syd Briscoe |
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Diesel plunge viewers into a hyperreal fantasy world in this absorbing film for their Spring/Summer 2023 campaign. The film opens with the image of tongues sliding over each other as a kiss is shot viscerally from inside a mouth, ensuring that anyone easily offended is turned away at the door. The rest of the film unspools in similarly bacchanalian fashion, as models of all shapes, sizes, and genders cavort in a neon-lit nightclub environment. It creates the vibe of a very adult funhouse, as everything is slightly too overblown to be real while also grounded in tactility. Sugary desserts shared between mouths, a dip underwater, a spot of sensual weight lifting - there's a hint of sex running through each vignette, harkening back to the raunchy campaigns which have been an essential part of the brand's identity. This is selling sex to a generation with fluid attitudes, and it's enthralling to watch.
Product Category: Perfume
Territory: UK
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