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Deutsche Telekom
'Summer of Youth'
4 June 2023 3 mins
Straight On Til Morning
by Syd Briscoe

Peter Pan gets a Twenty-First Century update in this intriguing film for Deutsche Telekom. The youth-focused effort opens with a series of young people going about their lives - hustling at school, dealing with the gig economy, and trying to get ahead in a corporate environment. When a friend hits them up to go out in the evening, it's tempting to beg exhaustion and simply get an early night instead.

However, persevering leads them to a magical world of music, joy, and excitement, accessed through a neon portal into a different reality. It's an interesting take on the ad's overall message - that you can't grow up if you've never been young - as it speaks to the pressures faced by those who came of age during lockdowns. Perhaps a summer of wildness is a good idea for everyone - particularly those who have years of letting their hair down to catch up on.

Product Category: Broadband Providers

Territory: Europe



Saatchi & Saatchi
CCO: Franki Goodwin
CD: Paddy Fraser
Creative: Avani Maan
Creative: Alex Kosterman

  Deutsche Telekom - 'Summer of Youth'


Deutsche Telekom
'Summer of Youth'
4 June 2023 3 mins

Straight On Til Morning

Peter Pan gets a Twenty-First Century update in this intriguing film for Deutsche Telekom. The youth-focused effort opens with a series of young people going about their lives - hustling at school, dealing with the gig economy, and trying to get ahead in a corporate environment. When a friend hits them up to go out in the evening, it's tempting to beg exhaustion and simply get an early night instead.

However, persevering leads them to a magical world of music, joy, and excitement, accessed through a neon portal into a different reality. It's an interesting take on the ad's overall message - that you can't grow up if you've never been young - as it speaks to the pressures faced by those who came of age during lockdowns. Perhaps a summer of wildness is a good idea for everyone - particularly those who have years of letting their hair down to catch up on.

Product Category: Broadband Providers

Territory: Europe



Saatchi & Saatchi
CCO: Franki Goodwin
CD: Paddy Fraser
Creative: Avani Maan
Creative: Alex Kosterman

Deutsche Telekom 4 June 2023
'Summer of Youth' 3 mins

Straight On Til Morning

by Syd Briscoe

Peter Pan gets a Twenty-First Century update in this intriguing film for Deutsche Telekom. The youth-focused effort opens with a series of young people going about their lives - hustling at school, dealing with the gig economy, and trying to get ahead in a corporate environment. When a friend hits them up to go out in the evening, it's tempting to beg exhaustion and simply get an early night instead.

However, persevering leads them to a magical world of music, joy, and excitement, accessed through a neon portal into a different reality. It's an interesting take on the ad's overall message - that you can't grow up if you've never been young - as it speaks to the pressures faced by those who came of age during lockdowns. Perhaps a summer of wildness is a good idea for everyone - particularly those who have years of letting their hair down to catch up on.

Product Category: Broadband Providers

Territory: Europe



Saatchi & Saatchi
CCO: Franki Goodwin
CD: Paddy Fraser
Creative: Avani Maan
Creative: Alex Kosterman