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Director Jordan Clarke's fascination with algorithms, social media, and artificial intelligence shows no sign of abating. This promo for Des Hume's 'Onetwostep' oozes technology, so to speak, with SMPTE colour bars liquified and allowed to seep through Clarke's phantasmagoria of smart devices, social media posts, and digital assets. It's often hard to keep track of what's going on, but perhaps that's the point. Technology seems to mutate on a daily basis, threatening to overwhelm those unsure who or what to trust. "Viral, idol, teenage dream online/You can't scroll past—they'll find you", sings Hume, wracked with doubt over control and human agency.
Product Category: Promos
Territory: UK
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Des Hume - 'onetwostep (ft. Juicelover)'
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| Des Hume
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| 'onetwostep (ft. Juicelover)' |
| 17 May 2023
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3 mins 15s |
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Director Jordan Clarke's fascination with algorithms, social media, and artificial intelligence shows no sign of abating. This promo for Des Hume's 'Onetwostep' oozes technology, so to speak, with SMPTE colour bars liquified and allowed to seep through Clarke's phantasmagoria of smart devices, social media posts, and digital assets. It's often hard to keep track of what's going on, but perhaps that's the point. Technology seems to mutate on a daily basis, threatening to overwhelm those unsure who or what to trust. "Viral, idol, teenage dream online/You can't scroll past—they'll find you", sings Hume, wracked with doubt over control and human agency.
Product Category: Promos
Territory: UK
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| Des Hume
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17 May 2023 |
| 'onetwostep (ft. Juicelover)'
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3 mins 15s |
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by Andrew MacGregor |
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Director Jordan Clarke's fascination with algorithms, social media, and artificial intelligence shows no sign of abating. This promo for Des Hume's 'Onetwostep' oozes technology, so to speak, with SMPTE colour bars liquified and allowed to seep through Clarke's phantasmagoria of smart devices, social media posts, and digital assets. It's often hard to keep track of what's going on, but perhaps that's the point. Technology seems to mutate on a daily basis, threatening to overwhelm those unsure who or what to trust. "Viral, idol, teenage dream online/You can't scroll past—they'll find you", sings Hume, wracked with doubt over control and human agency.
Product Category: Promos
Territory: UK
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