CommercialsPop PromosShort Films    UKInternational
David Guetta
'Big FU (ft. Ayra Starr & Lil Durk)'
4 December 2023 2 mins 41s

Perhaps DAVID is just getting old, but surely Lil Durk is a nickname you get stuck with, not one you choose? Apparently it's the preferred moniker of a rapper featured on this David Guetta track, alongside Nigerian singer Ayra Starr, and we'd be hypocrites of the highest order if we didn't respect someone's chosen identity... even if it involves a rubbish name.

The promo itself is a classy affair, involving a split screen which features bold colours and outlandish styling choices on the featured artists. Gaudy fashion, body paint, and a cast of characters in wild costumes bulk out the visuals to fun effect.

Director Shapxo has really elevated the material here, turning what's quite a mundane, heavily autotuned track which relies on conspicuous swearing to shock the listener into a classy visual affair. This is a prime example of how sometimes the promo can be the most memorable thing about a song, and should encourage artists to invest in getting the experts in to produce their visual content.

Product Category: Promos

Territory: UK



Editor: Mykyta Bereg / Saveliy Zhukov
Colourist: Yerlan Tanay

  David Guetta - 'Big FU (ft. Ayra Starr & Lil Durk)'


David Guetta
'Big FU (ft. Ayra Starr & Lil Durk)'
4 December 2023 2 mins 41s

Perhaps DAVID is just getting old, but surely Lil Durk is a nickname you get stuck with, not one you choose? Apparently it's the preferred moniker of a rapper featured on this David Guetta track, alongside Nigerian singer Ayra Starr, and we'd be hypocrites of the highest order if we didn't respect someone's chosen identity... even if it involves a rubbish name.

The promo itself is a classy affair, involving a split screen which features bold colours and outlandish styling choices on the featured artists. Gaudy fashion, body paint, and a cast of characters in wild costumes bulk out the visuals to fun effect.

Director Shapxo has really elevated the material here, turning what's quite a mundane, heavily autotuned track which relies on conspicuous swearing to shock the listener into a classy visual affair. This is a prime example of how sometimes the promo can be the most memorable thing about a song, and should encourage artists to invest in getting the experts in to produce their visual content.

Product Category: Promos

Territory: UK



Editor: Mykyta Bereg / Saveliy Zhukov
Colourist: Yerlan Tanay

David Guetta 4 December 2023
'Big FU (ft. Ayra Starr & Lil Durk)' 2 mins 41s

by Syd Briscoe

Perhaps DAVID is just getting old, but surely Lil Durk is a nickname you get stuck with, not one you choose? Apparently it's the preferred moniker of a rapper featured on this David Guetta track, alongside Nigerian singer Ayra Starr, and we'd be hypocrites of the highest order if we didn't respect someone's chosen identity... even if it involves a rubbish name.

The promo itself is a classy affair, involving a split screen which features bold colours and outlandish styling choices on the featured artists. Gaudy fashion, body paint, and a cast of characters in wild costumes bulk out the visuals to fun effect.

Director Shapxo has really elevated the material here, turning what's quite a mundane, heavily autotuned track which relies on conspicuous swearing to shock the listener into a classy visual affair. This is a prime example of how sometimes the promo can be the most memorable thing about a song, and should encourage artists to invest in getting the experts in to produce their visual content.

Product Category: Promos

Territory: UK



Editor: Mykyta Bereg / Saveliy Zhukov
Colourist: Yerlan Tanay