Don't lose your head.

A man eats Dave's Hot Chicken in memory of his friend, Sam, who died doing what he loved most: driving with his head out of the sunroof. This 30" spot depicts Sam's last ride, and raises questions about whether dogs are capable of murder.

In flashback, Sam does indeed drive his car like a meerkat, with Border Terrier Wiggles in the passenger seat. Perhaps keen to end this madness once and for all, long-suffering Wiggles (look at all those grey hairs) closes the sunroof with predictable results.

Directors Mark Potoka & Matt Spicer (aka MAMA) leave the crash to the viewer's imagination— we reckon Sam got the 'Hereditary' treatment. Those who enjoy more reasonable pastimes and are not dead are thus free to enjoy the advertised restaurant chain.

Product Category: Fast Food Restaurants

Territory: USA

Don't lose your head.

by Andrew MacGregor

A man eats Dave's Hot Chicken in memory of his friend, Sam, who died doing what he loved most: driving with his head out of the sunroof. This 30" spot depicts Sam's last ride, and raises questions about whether dogs are capable of murder.

In flashback, Sam does indeed drive his car like a meerkat, with Border Terrier Wiggles in the passenger seat. Perhaps keen to end this madness once and for all, long-suffering Wiggles (look at all those grey hairs) closes the sunroof with predictable results.

Directors Mark Potoka & Matt Spicer (aka MAMA) leave the crash to the viewer's imagination— we reckon Sam got the 'Hereditary' treatment. Those who enjoy more reasonable pastimes and are not dead are thus free to enjoy the advertised restaurant chain.

Product Category: Fast Food Restaurants

Territory: USA