CommercialsPop PromosShort Films    UKInternational
Currys
'Long Life Tech'
12 March 2023 60s
Tech on Tour
by Syd Briscoe

Obsolete technology takes matters into its own hands in this fun commercial from Currys. The piece highlights the company's scheme to encourage customers to recycle their old electronic goods for money off new ones, and suggests the prospect is so enticing that hoovers, phones, and tellies are dragging themselves in if their owners don't get with the programme.

The film captures some nice reactions from a public faced by sentient electronics, with some people embracing the magic (and in one case dancing with a sentient telly) and others doing their best to swerve it entirely. It's a light-hearted way to urge people to do the planet and pocket-friendly thing and trade in old tech for new, helping reuse resources and maintain their finances at the same time.

Product Category: Electrical Retailers

Territory: UK


agency
Abbott Mead Vickers BBDO
CCO: Nicholas Hulley / Nadja Lossgott
CD: Jeremy Tribe / Dave Westland
Creative: Nellie Santee / Sergio Takahata
production
Flare Productions
Director: David Stoddart (Dark Energy)
Producer: Caterina Lombardi
Prod Design: Grace Bailey (Casarotto)
director agent
Dark Energy
Editor: Ed Bailey
vfx
Cheat

  Currys - 'Long Life Tech'


Currys
'Long Life Tech'
12 March 2023 60s

Tech on Tour

Obsolete technology takes matters into its own hands in this fun commercial from Currys. The piece highlights the company's scheme to encourage customers to recycle their old electronic goods for money off new ones, and suggests the prospect is so enticing that hoovers, phones, and tellies are dragging themselves in if their owners don't get with the programme.

The film captures some nice reactions from a public faced by sentient electronics, with some people embracing the magic (and in one case dancing with a sentient telly) and others doing their best to swerve it entirely. It's a light-hearted way to urge people to do the planet and pocket-friendly thing and trade in old tech for new, helping reuse resources and maintain their finances at the same time.

Product Category: Electrical Retailers

Territory: UK


agency
Abbott Mead Vickers BBDO
CCO: Nicholas Hulley / Nadja Lossgott
CD: Jeremy Tribe / Dave Westland
Creative: Nellie Santee / Sergio Takahata
production
Flare Productions
Director: David Stoddart (Dark Energy)
Producer: Caterina Lombardi
Prod Design: Grace Bailey (Casarotto)
director agent
Dark Energy
Editor: Ed Bailey
vfx
Cheat

Currys 12 March 2023
'Long Life Tech' 60s

Tech on Tour

by Syd Briscoe

Obsolete technology takes matters into its own hands in this fun commercial from Currys. The piece highlights the company's scheme to encourage customers to recycle their old electronic goods for money off new ones, and suggests the prospect is so enticing that hoovers, phones, and tellies are dragging themselves in if their owners don't get with the programme.

The film captures some nice reactions from a public faced by sentient electronics, with some people embracing the magic (and in one case dancing with a sentient telly) and others doing their best to swerve it entirely. It's a light-hearted way to urge people to do the planet and pocket-friendly thing and trade in old tech for new, helping reuse resources and maintain their finances at the same time.

Product Category: Electrical Retailers

Territory: UK


agency
Abbott Mead Vickers BBDO
CCO: Nicholas Hulley / Nadja Lossgott
CD: Jeremy Tribe / Dave Westland
Creative: Nellie Santee / Sergio Takahata
production
Flare Productions
Director: David Stoddart (Dark Energy)
Producer: Caterina Lombardi
Prod Design: Grace Bailey (Casarotto)
director agent
Dark Energy
Editor: Ed Bailey
vfx
Cheat