Hop to it.

Coca Cola released their Lunar New Year commercial two weeks before the tragic events in Monterey Park and Half Moon Bay, so let's consider Ogilvy Shanghai and director Yves Geleyn's animated film on its own terms. To mark the Year of the Rabbit, a CG bunny/dumpling master takes centre stage.

The protagonist's recipe has never changed over the years, but her grandson has. He now lives in a modern apartment building that dwarfs any warren, much to grandma's consternation. Do her traditional dumplings have a place among trendy table decorations and artisan carrots? Of course they do.

Surprises may be in short supply here, but there's still plenty of charm and glass bottles of Coca Cola. If rabbits leave you cold, don't worry—2024 is the year of the dragon.

Product Category: Fizzy Sweet Drink

Territory: Global

Hop to it.

by Andrew MacGregor

Coca Cola released their Lunar New Year commercial two weeks before the tragic events in Monterey Park and Half Moon Bay, so let's consider Ogilvy Shanghai and director Yves Geleyn's animated film on its own terms. To mark the Year of the Rabbit, a CG bunny/dumpling master takes centre stage.

The protagonist's recipe has never changed over the years, but her grandson has. He now lives in a modern apartment building that dwarfs any warren, much to grandma's consternation. Do her traditional dumplings have a place among trendy table decorations and artisan carrots? Of course they do.

Surprises may be in short supply here, but there's still plenty of charm and glass bottles of Coca Cola. If rabbits leave you cold, don't worry—2024 is the year of the dragon.

Product Category: Fizzy Sweet Drink

Territory: Global