This Cian Ducrot promo starts with a content warning: "The following video contains material relating to suicide that may be harmful or traumatizing to some viewers." It's a subject close to Ducrot's heart, and director James Arden treats it with the respect it deserves.

There are shades of Lewis Capaldi and James Arthur to 'Part of Me', a song about Ducrot's best friend who took his own life. "I wish you told me how you felt that night/Now I'll never get to change your mind," he sings, and you can hear the pain in his voice that time has done its best to heal.

The tactful promo hops between adolescence and adulthood, with the true extent of Ducrot's friend’s despair revealed in fits and starts. It's brave of Ducrot to place himself in this scenario again, and ensures that a couple of emotional piledrivers ring true.

Product Category: Promos

Territory: UK

by Andrew MacGregor

This Cian Ducrot promo starts with a content warning: "The following video contains material relating to suicide that may be harmful or traumatizing to some viewers." It's a subject close to Ducrot's heart, and director James Arden treats it with the respect it deserves.

There are shades of Lewis Capaldi and James Arthur to 'Part of Me', a song about Ducrot's best friend who took his own life. "I wish you told me how you felt that night/Now I'll never get to change your mind," he sings, and you can hear the pain in his voice that time has done its best to heal.

The tactful promo hops between adolescence and adulthood, with the true extent of Ducrot's friend’s despair revealed in fits and starts. It's brave of Ducrot to place himself in this scenario again, and ensures that a couple of emotional piledrivers ring true.

Product Category: Promos

Territory: UK