New (blue) blood.

Chelsea bid to end a disappointing season on a high with the launch of the Blue Creator Fund, in collaboration with football media platform VERSUS. The club want to help eighteen to thirty-year-olds from underrepresented communities break into the creative industries, whatever their passion happens to be.

Players like Kadeisha Buchanan, Mason Mount, and Wesley Fofana offer encouragement throughout this zippy launch film, as does a portrait of Chelsea Women manager Emma Hayes. Her male equivalent is nowhere to be seen, which says a lot about the club's topsy-turvy season!

At least the Blue Creator Fund is a step in the right direction, with Pib + Lib's film striking a hopeful, proactive tone. So long as applicants stay true to themselves and be less Boehly, they should be just fine.

Product Category: Football Clubs

Territory: UK

New (blue) blood.

by Andrew MacGregor

Chelsea bid to end a disappointing season on a high with the launch of the Blue Creator Fund, in collaboration with football media platform VERSUS. The club want to help eighteen to thirty-year-olds from underrepresented communities break into the creative industries, whatever their passion happens to be.

Players like Kadeisha Buchanan, Mason Mount, and Wesley Fofana offer encouragement throughout this zippy launch film, as does a portrait of Chelsea Women manager Emma Hayes. Her male equivalent is nowhere to be seen, which says a lot about the club's topsy-turvy season!

At least the Blue Creator Fund is a step in the right direction, with Pib + Lib's film striking a hopeful, proactive tone. So long as applicants stay true to themselves and be less Boehly, they should be just fine.

Product Category: Football Clubs

Territory: UK