|by Syd Briscoe|
This cool commercial for Canada Post informs viewers about the delivery service's now carbon neutral offer. The brand embrace the concept of being transparent fully during the 30" spot, which shows mysteriously mirrored boxes traversing the length and breadth of the country.
It's a simple concept that's well executed, given a clean and almost science fiction-like treatment by director Shaunoh. While the improvement in sustainability may not instantly impact the Canadians who are depicted going about their day to day lives here, it will certainly be felt by the wider global community.
This is an informative and hard-working spot, with environmental values which were reflected in efforts to keep the shoot as green as possible. As sustainability remains the buzzword of choice and current obsession throughout the industry, it should set an example for other productions to reduce their carbon footprint accordingly.
Product Category: Postal / Courier Services