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Canada Post
'Lighter on the Earth'
11 May 2023 30s
Freight Weight
by Syd Briscoe

This cool commercial for Canada Post informs viewers about the delivery service's now carbon neutral offer. The brand embrace the concept of being transparent fully during the 30" spot, which shows mysteriously mirrored boxes traversing the length and breadth of the country.

It's a simple concept that's well executed, given a clean and almost science fiction-like treatment by director Shaunoh. While the improvement in sustainability may not instantly impact the Canadians who are depicted going about their day to day lives here, it will certainly be felt by the wider global community.

This is an informative and hard-working spot, with environmental values which were reflected in efforts to keep the shoot as green as possible. As sustainability remains the buzzword of choice and current obsession throughout the industry, it should set an example for other productions to reduce their carbon footprint accordingly.

Product Category: Postal / Courier Services

Territory: Canada



Editor: Ryan Hunt
Colourist: Eric Whipp

  Canada Post - 'Lighter on the Earth'


Canada Post
'Lighter on the Earth'
11 May 2023 30s

Freight Weight

This cool commercial for Canada Post informs viewers about the delivery service's now carbon neutral offer. The brand embrace the concept of being transparent fully during the 30" spot, which shows mysteriously mirrored boxes traversing the length and breadth of the country.

It's a simple concept that's well executed, given a clean and almost science fiction-like treatment by director Shaunoh. While the improvement in sustainability may not instantly impact the Canadians who are depicted going about their day to day lives here, it will certainly be felt by the wider global community.

This is an informative and hard-working spot, with environmental values which were reflected in efforts to keep the shoot as green as possible. As sustainability remains the buzzword of choice and current obsession throughout the industry, it should set an example for other productions to reduce their carbon footprint accordingly.

Product Category: Postal / Courier Services

Territory: Canada



Editor: Ryan Hunt
Colourist: Eric Whipp

Canada Post 11 May 2023
'Lighter on the Earth' 30s

Freight Weight

by Syd Briscoe

This cool commercial for Canada Post informs viewers about the delivery service's now carbon neutral offer. The brand embrace the concept of being transparent fully during the 30" spot, which shows mysteriously mirrored boxes traversing the length and breadth of the country.

It's a simple concept that's well executed, given a clean and almost science fiction-like treatment by director Shaunoh. While the improvement in sustainability may not instantly impact the Canadians who are depicted going about their day to day lives here, it will certainly be felt by the wider global community.

This is an informative and hard-working spot, with environmental values which were reflected in efforts to keep the shoot as green as possible. As sustainability remains the buzzword of choice and current obsession throughout the industry, it should set an example for other productions to reduce their carbon footprint accordingly.

Product Category: Postal / Courier Services

Territory: Canada



Editor: Ryan Hunt
Colourist: Eric Whipp