Indie pop duo Cafuné demonstrate a more grown up sound on latest single 'Perspective'. Following up on viral TikTok hit 'Tek It', the group are more visually and aurally restrained in 2023 - seemingly stuck in an infinite time loop as they wander around a parking garage sporting suits and shooting various snippets of music videos.

It's an interesting look at how the TikTok generation of artists can evolve - although it's fair to point out that Cafuné simply became popular on the controversial app, rather than using it as a platform to release music. This visually sleek work from director Erin Elders stands in contrast to more paint-by-numbers efforts from others attempting to cross into the mainstream, enhancing the NY pair's newly mature style for a broader, more offline audience.

Product Category: Promos

Territory: UK

by Syd Briscoe

Indie pop duo Cafuné demonstrate a more grown up sound on latest single 'Perspective'. Following up on viral TikTok hit 'Tek It', the group are more visually and aurally restrained in 2023 - seemingly stuck in an infinite time loop as they wander around a parking garage sporting suits and shooting various snippets of music videos.

It's an interesting look at how the TikTok generation of artists can evolve - although it's fair to point out that Cafuné simply became popular on the controversial app, rather than using it as a platform to release music. This visually sleek work from director Erin Elders stands in contrast to more paint-by-numbers efforts from others attempting to cross into the mainstream, enhancing the NY pair's newly mature style for a broader, more offline audience.

Product Category: Promos

Territory: UK