CommercialsPop PromosShort Films    UKInternational
Cadbury Dairy Milk
'Garage'
25 January 2023 60s
Pump number six, please.
by Andrew MacGregor

As a former petrol station attendant (or 'Console Operator', according to his name badge), DAVID appreciates the care that's gone into this 60" Cadbury spot. It's the late shift, and the young woman behind the till is more than ready to clock off. First, she must deal with the customer from pump number six.

He's a friendly bloke who says, "Hiya!" and "You alright?", but only gets a quick smile in return. You feel he's lucky to get some change and the chocolate bar he asks for, but the man takes it in good part—almost as if he's used to this particular back-and-forth.

His true nature is revealed when he 'forgets' the chocolate bar and gives a knowing smile to the woman behind the night pay window. As she holds the purple wrapper, you can feel her boredom and detachment melt away.

She then uses the tannoy, usually reserved for pillocks who leave their engine on or use their mobile phone, to say, "Love you, dad". The gesture may not get him cheaper fuel, but it does earn him plenty of daughter points.

Product Category: Chocolate

Territory: UK



VCCP
ECD: Chris Birch
ECD: Jonny Parker
Creative: Simon Connor
Creative: Stephen Cross
Producer: Rosie Good
Somesuch
Director: Steve Rogers
Producer: Tom Gardner
DOP: Daniel Landin
The Quarry
Editor: Jonnie Scarlett
Assistant Editor: Christina Hill
Company3
Colourist: Jean-Clément Soret
Producer: Ellora Soret
Freefolk
Producer: Charles Gillett
Flame: Andy Copping
King Lear
Sound: Jack Sedgwick
DLMDD

  Cadbury Dairy Milk - 'Garage'


Cadbury Dairy Milk
'Garage'
25 January 2023 60s

Pump number six, please.

As a former petrol station attendant (or 'Console Operator', according to his name badge), DAVID appreciates the care that's gone into this 60" Cadbury spot. It's the late shift, and the young woman behind the till is more than ready to clock off. First, she must deal with the customer from pump number six.

He's a friendly bloke who says, "Hiya!" and "You alright?", but only gets a quick smile in return. You feel he's lucky to get some change and the chocolate bar he asks for, but the man takes it in good part—almost as if he's used to this particular back-and-forth.

His true nature is revealed when he 'forgets' the chocolate bar and gives a knowing smile to the woman behind the night pay window. As she holds the purple wrapper, you can feel her boredom and detachment melt away.

She then uses the tannoy, usually reserved for pillocks who leave their engine on or use their mobile phone, to say, "Love you, dad". The gesture may not get him cheaper fuel, but it does earn him plenty of daughter points.

Product Category: Chocolate

Territory: UK



VCCP
ECD: Chris Birch
ECD: Jonny Parker
Creative: Simon Connor
Creative: Stephen Cross
Producer: Rosie Good
Somesuch
Director: Steve Rogers
Producer: Tom Gardner
DOP: Daniel Landin
The Quarry
Editor: Jonnie Scarlett
Assistant Editor: Christina Hill
Company3
Colourist: Jean-Clément Soret
Producer: Ellora Soret
Freefolk
Producer: Charles Gillett
Flame: Andy Copping
King Lear
Sound: Jack Sedgwick
DLMDD

Cadbury Dairy Milk 25 January 2023
'Garage' 60s

Pump number six, please.

by Andrew MacGregor

As a former petrol station attendant (or 'Console Operator', according to his name badge), DAVID appreciates the care that's gone into this 60" Cadbury spot. It's the late shift, and the young woman behind the till is more than ready to clock off. First, she must deal with the customer from pump number six.

He's a friendly bloke who says, "Hiya!" and "You alright?", but only gets a quick smile in return. You feel he's lucky to get some change and the chocolate bar he asks for, but the man takes it in good part—almost as if he's used to this particular back-and-forth.

His true nature is revealed when he 'forgets' the chocolate bar and gives a knowing smile to the woman behind the night pay window. As she holds the purple wrapper, you can feel her boredom and detachment melt away.

She then uses the tannoy, usually reserved for pillocks who leave their engine on or use their mobile phone, to say, "Love you, dad". The gesture may not get him cheaper fuel, but it does earn him plenty of daughter points.

Product Category: Chocolate

Territory: UK



VCCP
ECD: Chris Birch
ECD: Jonny Parker
Creative: Simon Connor
Creative: Stephen Cross
Producer: Rosie Good
Somesuch
Director: Steve Rogers
Producer: Tom Gardner
DOP: Daniel Landin
The Quarry
Editor: Jonnie Scarlett
Assistant Editor: Christina Hill
Company3
Colourist: Jean-Clément Soret
Producer: Ellora Soret
Freefolk
Producer: Charles Gillett
Flame: Andy Copping
King Lear
Sound: Jack Sedgwick
DLMDD