CommercialsPop PromosShort Films    UKInternational
Cadbury Creme Eggs
'How do you not eat yours?'
14 January 2023 15s

Because director cuts are often baggier than Dolce & Gabbana's warehouse, it's easy to think that they cannot achieve great things in just fifteen seconds, but as this splendid TVC for Cadbury reminds us... they absolutely can. In its short run time, this Jeff Low-helmed film manages to remind the audience that the confectionery company runs an annual competition involving crème eggs, and if you find one of the distinctive items, you must keep it rather than eat it.

The performances are perfect as the young woman holding the winning egg receives unsolicited advice from her colleague Jean, standing nearby as though she has a vested interest in what happens next. It's a masterclass of understatement, even though it's also heavily stylised, and – most importantly – it really does its job of reminding everyone about this competition, and the seasonal availability of this confectionery.

Product Category: Chocolate

Territory: UK



VCCP
ECD: Chris Birch
ECD: Jonny Parker
CD: Angus Vine
Snr Creative: Stephen Cross
Snr Creative: Simon Connor
Creative: Rose Pickles
Creative: Robbie Field
Producer: Izzie Haak
Biscuit Filmworks
Director: Jeff Low
Producer: Kwok Yau
EP: Rupert Reynolds-Maclean
Prod Design: Oliver Hogan
Work Editorial
Editor: Rachael Spann
Producer: Lola Cookman
Electric Theatre Collective
Colourist: Luke Morrison
Factory Studios
Sound: Jack Hallett
Producer: Ciara Wakley

  Cadbury Creme Eggs - 'How do you not eat yours?'


Cadbury Creme Eggs
'How do you not eat yours?'
14 January 2023 15s

Because director cuts are often baggier than Dolce & Gabbana's warehouse, it's easy to think that they cannot achieve great things in just fifteen seconds, but as this splendid TVC for Cadbury reminds us... they absolutely can. In its short run time, this Jeff Low-helmed film manages to remind the audience that the confectionery company runs an annual competition involving crème eggs, and if you find one of the distinctive items, you must keep it rather than eat it.

The performances are perfect as the young woman holding the winning egg receives unsolicited advice from her colleague Jean, standing nearby as though she has a vested interest in what happens next. It's a masterclass of understatement, even though it's also heavily stylised, and – most importantly – it really does its job of reminding everyone about this competition, and the seasonal availability of this confectionery.

Product Category: Chocolate

Territory: UK



VCCP
ECD: Chris Birch
ECD: Jonny Parker
CD: Angus Vine
Snr Creative: Stephen Cross
Snr Creative: Simon Connor
Creative: Rose Pickles
Creative: Robbie Field
Producer: Izzie Haak
Biscuit Filmworks
Director: Jeff Low
Producer: Kwok Yau
EP: Rupert Reynolds-Maclean
Prod Design: Oliver Hogan
Work Editorial
Editor: Rachael Spann
Producer: Lola Cookman
Electric Theatre Collective
Colourist: Luke Morrison
Factory Studios
Sound: Jack Hallett
Producer: Ciara Wakley

Cadbury Creme Eggs 14 January 2023
'How do you not eat yours?' 15s

by Jason Stone

Because director cuts are often baggier than Dolce & Gabbana's warehouse, it's easy to think that they cannot achieve great things in just fifteen seconds, but as this splendid TVC for Cadbury reminds us... they absolutely can. In its short run time, this Jeff Low-helmed film manages to remind the audience that the confectionery company runs an annual competition involving crème eggs, and if you find one of the distinctive items, you must keep it rather than eat it.

The performances are perfect as the young woman holding the winning egg receives unsolicited advice from her colleague Jean, standing nearby as though she has a vested interest in what happens next. It's a masterclass of understatement, even though it's also heavily stylised, and – most importantly – it really does its job of reminding everyone about this competition, and the seasonal availability of this confectionery.

Product Category: Chocolate

Territory: UK



VCCP
ECD: Chris Birch
ECD: Jonny Parker
CD: Angus Vine
Snr Creative: Stephen Cross
Snr Creative: Simon Connor
Creative: Rose Pickles
Creative: Robbie Field
Producer: Izzie Haak
Biscuit Filmworks
Director: Jeff Low
Producer: Kwok Yau
EP: Rupert Reynolds-Maclean
Prod Design: Oliver Hogan
Work Editorial
Editor: Rachael Spann
Producer: Lola Cookman
Electric Theatre Collective
Colourist: Luke Morrison
Factory Studios
Sound: Jack Hallett
Producer: Ciara Wakley