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| Colourful Carbonation | |
| by Syd Briscoe | |
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Bud Light assure viewers that there's no beer in their hard seltzer offerings in this glossy commercial. Most of the film is focused on a blue truck driving through a parched desert, bearing the aforementioned assertion plastered across its side. Soon, what seems to be a peaceful ride is interrupted by a rumbling from within. Thousands of colourful bubbles escape their confinement to gleefully rise into the air, bringing brightness to everyone they pass as they disperse. This includes a couple cruising in a convertible, a bar full of beer drinkers, and some fashionable types lounging around at a pool party. Director Andrew Donoho has done a great job of establishing a laid back vibe here, with the groovy strains of Black Pumas' 'Colours' providing a fittingly funky soundtrack. If anyone was truly in doubt about the contents of the brand's non-beer offerings, they'll at least be certain that they don't contain beer after watching.
Music: Colours - Black Pumas
Product Category: Spirit Coolers
Territory: USA
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