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British Heart Foundation
'The Greatest Treasure'
21 May 2023 60s
Heart to Heart
by Syd Briscoe

Cillian Murphy provides the voiceover to this intriguing communication from the British Heart Foundation. The film opens on a woman peering anxiously around a misty, obscured world which is tinged in red, with flashes of lightning and a throbbing beat suggesting there's something preternatural afoot.

A whistle-stop journey through her life follows, alighting on significant moments which made her heart rate increase. Some of these are positive (kissing a first love, feeling a baby kick), while others are more painful (childhood anxiety, losing a parent).

As a voice spouting medical jargon slips over the scene, it becomes apparent that the character is inside her own heart, which is being stabilised thanks to ground-breaking research funded by the advertised charity. Director Vincent Haycock handles the busy concept well, ensuring that viewers will conjure up similar moments from their own lives in relatable fashion.

Product Category: Charities

Territory: UK


agency
Saatchi & Saatchi
CCO: Franki Goodwin
ECD: Paddy Fraser
Creative: Mia Silverman
Producer: Stephanie Evans
production
Somesuch
Director: Vincent Haycock
Producer: Tash Tan / Elly Camisa
editing
Final Cut
Editor: Amanda James
color
Company3
Colourist: Simon Bourne
sound
Factory Studios
Sound: Mark Hills
Voice: Cillian Murphy

  British Heart Foundation - 'The Greatest Treasure'


British Heart Foundation
'The Greatest Treasure'
21 May 2023 60s

Heart to Heart

Cillian Murphy provides the voiceover to this intriguing communication from the British Heart Foundation. The film opens on a woman peering anxiously around a misty, obscured world which is tinged in red, with flashes of lightning and a throbbing beat suggesting there's something preternatural afoot.

A whistle-stop journey through her life follows, alighting on significant moments which made her heart rate increase. Some of these are positive (kissing a first love, feeling a baby kick), while others are more painful (childhood anxiety, losing a parent).

As a voice spouting medical jargon slips over the scene, it becomes apparent that the character is inside her own heart, which is being stabilised thanks to ground-breaking research funded by the advertised charity. Director Vincent Haycock handles the busy concept well, ensuring that viewers will conjure up similar moments from their own lives in relatable fashion.

Product Category: Charities

Territory: UK


agency
Saatchi & Saatchi
CCO: Franki Goodwin
ECD: Paddy Fraser
Creative: Mia Silverman
Producer: Stephanie Evans
production
Somesuch
Director: Vincent Haycock
Producer: Tash Tan / Elly Camisa
editing
Final Cut
Editor: Amanda James
color
Company3
Colourist: Simon Bourne
sound
Factory Studios
Sound: Mark Hills
Voice: Cillian Murphy

British Heart Foundation 21 May 2023
'The Greatest Treasure' 60s

Heart to Heart

by Syd Briscoe

Cillian Murphy provides the voiceover to this intriguing communication from the British Heart Foundation. The film opens on a woman peering anxiously around a misty, obscured world which is tinged in red, with flashes of lightning and a throbbing beat suggesting there's something preternatural afoot.

A whistle-stop journey through her life follows, alighting on significant moments which made her heart rate increase. Some of these are positive (kissing a first love, feeling a baby kick), while others are more painful (childhood anxiety, losing a parent).

As a voice spouting medical jargon slips over the scene, it becomes apparent that the character is inside her own heart, which is being stabilised thanks to ground-breaking research funded by the advertised charity. Director Vincent Haycock handles the busy concept well, ensuring that viewers will conjure up similar moments from their own lives in relatable fashion.

Product Category: Charities

Territory: UK


agency
Saatchi & Saatchi
CCO: Franki Goodwin
ECD: Paddy Fraser
Creative: Mia Silverman
Producer: Stephanie Evans
production
Somesuch
Director: Vincent Haycock
Producer: Tash Tan / Elly Camisa
editing
Final Cut
Editor: Amanda James
color
Company3
Colourist: Simon Bourne
sound
Factory Studios
Sound: Mark Hills
Voice: Cillian Murphy