|by Syd Briscoe|
A new campaign for British Airways sees the airline - in partnership with VisitBritain - address some of the most commonly asked questions about the UK. Rather than a deep dive into the strange and unexplainable nature of the British people, the series of spots touches on language, culture, and general demeanour in tourist-friendly fashion.
This instalment is quite a charming look at pet names, inquiring as to what function the near-ubiquitous "Hello love" serves in society. Other common hypocorisms are listed by a diverse cast of Brits, from regional favourites like 'duck' and 'pet' to the Welsh 'cariad' and beyond. It's a gentle and effective way to demystify British culture for visitors... and smartly doesn't touch on the fact that 'cunt' is a term of affection in much of the country.
Product Category: Airlines