CommercialsPop PromosShort Films    UKInternational
British Airways
'Hello Love'
19 March 2023 30s
Love Language
by Syd Briscoe

A new campaign for British Airways sees the airline - in partnership with VisitBritain - address some of the most commonly asked questions about the UK. Rather than a deep dive into the strange and unexplainable nature of the British people, the series of spots touches on language, culture, and general demeanour in tourist-friendly fashion.

This instalment is quite a charming look at pet names, inquiring as to what function the near-ubiquitous "Hello love" serves in society. Other common hypocorisms are listed by a diverse cast of Brits, from regional favourites like 'duck' and 'pet' to the Welsh 'cariad' and beyond. It's a gentle and effective way to demystify British culture for visitors... and smartly doesn't touch on the fact that 'cunt' is a term of affection in much of the country.

Product Category: Airlines

Territory: UK


agency
Uncommon
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

production
Somesuch
Director: Isaac Lock
sound
Factory Studios
Sound: Jack Hallett

  British Airways - 'Hello Love'


British Airways
'Hello Love'
19 March 2023 30s

Love Language

A new campaign for British Airways sees the airline - in partnership with VisitBritain - address some of the most commonly asked questions about the UK. Rather than a deep dive into the strange and unexplainable nature of the British people, the series of spots touches on language, culture, and general demeanour in tourist-friendly fashion.

This instalment is quite a charming look at pet names, inquiring as to what function the near-ubiquitous "Hello love" serves in society. Other common hypocorisms are listed by a diverse cast of Brits, from regional favourites like 'duck' and 'pet' to the Welsh 'cariad' and beyond. It's a gentle and effective way to demystify British culture for visitors... and smartly doesn't touch on the fact that 'cunt' is a term of affection in much of the country.

Product Category: Airlines

Territory: UK


agency
Uncommon
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

production
Somesuch
Director: Isaac Lock
sound
Factory Studios
Sound: Jack Hallett

British Airways 19 March 2023
'Hello Love' 30s

Love Language

by Syd Briscoe

A new campaign for British Airways sees the airline - in partnership with VisitBritain - address some of the most commonly asked questions about the UK. Rather than a deep dive into the strange and unexplainable nature of the British people, the series of spots touches on language, culture, and general demeanour in tourist-friendly fashion.

This instalment is quite a charming look at pet names, inquiring as to what function the near-ubiquitous "Hello love" serves in society. Other common hypocorisms are listed by a diverse cast of Brits, from regional favourites like 'duck' and 'pet' to the Welsh 'cariad' and beyond. It's a gentle and effective way to demystify British culture for visitors... and smartly doesn't touch on the fact that 'cunt' is a term of affection in much of the country.

Product Category: Airlines

Territory: UK


agency
Uncommon
We do not have individual credits for this company, either because they don't provide them or we haven't acquired them yet.

production
Somesuch
Director: Isaac Lock
sound
Factory Studios
Sound: Jack Hallett