|Grin or Grimace|
|by Syd Briscoe|
BUPA's dental care arm have released a subtle new series of films for the Australian market, playing impactfully with the old adage that 'less is more'. Each 30" spot is a fun exercise in restraint, allowing a moment to play out in slow motion and fully enthral the viewer.
This instalment emphasises the impact that a smile can have on a job interview, as the main character appears to have charmed his way into a position at a new company. A position he's wholly unqualified for, as it turns out, which we're sure DAVID's honest and honourable readers have never done.
The minute shift in expression from delight at getting the job to apprehension as he realises what he's done to himself is captured in minute detail, providing a laugh for attentive viewers. Whether or not those watching can relate to the situation, director Peter Moore ensures that they feel every conflicted moment of the character's emotional journey.
Product Category: Health Insurance