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| Dad hand. | |
| by Andrew MacGregor | |
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Private healthcare company Bupa reach out to new dads with this low-key ad from director Chris Fowles. We hear how protagonist Liam wax lyrical on the phone about his newborn son, eager to teach him about the world, introduce him to his friends, and just be a father. However, isolation, a lack of sleep, and false starts take their toll. Aided by a muted colour palette, relatable dialogue, and good storytelling (a football is used to reflect Liam's state of mind), it's a tangible portrayal of postnatal depression—a condition that affects more fathers than ever. Therefore, the brand encourage dads like Liam to seek help when they need it.
Product Category: Health Insurance
Territory: UK
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BUPA - 'Liam'
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| BUPA
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| 'Liam' |
| 13 January 2023
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66s |
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Dad hand. |
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Private healthcare company Bupa reach out to new dads with this low-key ad from director Chris Fowles. We hear how protagonist Liam wax lyrical on the phone about his newborn son, eager to teach him about the world, introduce him to his friends, and just be a father. However, isolation, a lack of sleep, and false starts take their toll. Aided by a muted colour palette, relatable dialogue, and good storytelling (a football is used to reflect Liam's state of mind), it's a tangible portrayal of postnatal depression—a condition that affects more fathers than ever. Therefore, the brand encourage dads like Liam to seek help when they need it.
Product Category: Health Insurance
Territory: UK
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| BUPA
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13 January 2023 |
| 'Liam'
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66s |
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Dad hand. |
by Andrew MacGregor |
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Private healthcare company Bupa reach out to new dads with this low-key ad from director Chris Fowles. We hear how protagonist Liam wax lyrical on the phone about his newborn son, eager to teach him about the world, introduce him to his friends, and just be a father. However, isolation, a lack of sleep, and false starts take their toll. Aided by a muted colour palette, relatable dialogue, and good storytelling (a football is used to reflect Liam's state of mind), it's a tangible portrayal of postnatal depression—a condition that affects more fathers than ever. Therefore, the brand encourage dads like Liam to seek help when they need it.
Product Category: Health Insurance
Territory: UK
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