|by Syd Briscoe|
This sweet short film for BASF emphasises the importance of small but consistent choices when it comes to protecting the environment. The piece focuses on the story of Mrs Kim, a South Korean woman who relates how her appreciation for nature began during her childhood in a rural area.
Director Matt Houghton pairs charming shots of the main character and her adult children with breath-taking images of the natural world, emphasising the diversity and visual intricacy of the landscape. The sweeping shots provide a compelling contrast to more intimate scenes of Mrs Kim at work - revealing her continued commitment to the planet.
It's a smart way to emphasise that - while her children may have high-flying jobs as chemical engineers - Mrs Kim's efforts to clean the company's reusable mugs also make an impact on the environment. This is carefully considered and well balanced work, leaving the viewer feeling optimistic about the little efforts towards a greener future that they can make in their own lives.
Product Category: Chemical Companies