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BASF
'Mrs Kim'
24 May 2023 1 min 34s
Planet Parent
by Syd Briscoe

This sweet short film for BASF emphasises the importance of small but consistent choices when it comes to protecting the environment. The piece focuses on the story of Mrs Kim, a South Korean woman who relates how her appreciation for nature began during her childhood in a rural area.

Director Matt Houghton pairs charming shots of the main character and her adult children with breath-taking images of the natural world, emphasising the diversity and visual intricacy of the landscape. The sweeping shots provide a compelling contrast to more intimate scenes of Mrs Kim at work - revealing her continued commitment to the planet.

It's a smart way to emphasise that - while her children may have high-flying jobs as chemical engineers - Mrs Kim's efforts to clean the company's reusable mugs also make an impact on the environment. This is carefully considered and well balanced work, leaving the viewer feeling optimistic about the little efforts towards a greener future that they can make in their own lives.

Product Category: Chemical Companies

Territory: Global


agency
Droga5 London
CD: Torlogh O'Boyle
Snr Creative: Conor Kenny
Creative: Lisa O'Hanlon
production
Nice Shirt Films
Director: Matt Houghton
Producer: Jack Cain
EP: Richard Martin
DOP: Lee Thomas (Vision)
Editor: Rob Hegarty
Colourist: Adam Kelly

  BASF - 'Mrs Kim'


BASF
'Mrs Kim'
24 May 2023 1 min 34s

Planet Parent

This sweet short film for BASF emphasises the importance of small but consistent choices when it comes to protecting the environment. The piece focuses on the story of Mrs Kim, a South Korean woman who relates how her appreciation for nature began during her childhood in a rural area.

Director Matt Houghton pairs charming shots of the main character and her adult children with breath-taking images of the natural world, emphasising the diversity and visual intricacy of the landscape. The sweeping shots provide a compelling contrast to more intimate scenes of Mrs Kim at work - revealing her continued commitment to the planet.

It's a smart way to emphasise that - while her children may have high-flying jobs as chemical engineers - Mrs Kim's efforts to clean the company's reusable mugs also make an impact on the environment. This is carefully considered and well balanced work, leaving the viewer feeling optimistic about the little efforts towards a greener future that they can make in their own lives.

Product Category: Chemical Companies

Territory: Global


agency
Droga5 London
CD: Torlogh O'Boyle
Snr Creative: Conor Kenny
Creative: Lisa O'Hanlon
production
Nice Shirt Films
Director: Matt Houghton
Producer: Jack Cain
EP: Richard Martin
DOP: Lee Thomas (Vision)
Editor: Rob Hegarty
Colourist: Adam Kelly

BASF 24 May 2023
'Mrs Kim' 1 min 34s

Planet Parent

by Syd Briscoe

This sweet short film for BASF emphasises the importance of small but consistent choices when it comes to protecting the environment. The piece focuses on the story of Mrs Kim, a South Korean woman who relates how her appreciation for nature began during her childhood in a rural area.

Director Matt Houghton pairs charming shots of the main character and her adult children with breath-taking images of the natural world, emphasising the diversity and visual intricacy of the landscape. The sweeping shots provide a compelling contrast to more intimate scenes of Mrs Kim at work - revealing her continued commitment to the planet.

It's a smart way to emphasise that - while her children may have high-flying jobs as chemical engineers - Mrs Kim's efforts to clean the company's reusable mugs also make an impact on the environment. This is carefully considered and well balanced work, leaving the viewer feeling optimistic about the little efforts towards a greener future that they can make in their own lives.

Product Category: Chemical Companies

Territory: Global


agency
Droga5 London
CD: Torlogh O'Boyle
Snr Creative: Conor Kenny
Creative: Lisa O'Hanlon
production
Nice Shirt Films
Director: Matt Houghton
Producer: Jack Cain
EP: Richard Martin
DOP: Lee Thomas (Vision)
Editor: Rob Hegarty
Colourist: Adam Kelly