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| Smell ya later. | |
| by Andrew MacGregor | |
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'Fragrance critics' Emma Vernon, Paul Fino, Alex Costa, Daniel Duku, and Stephen Yim hate Axe with a passion. To Vernon, it reeks of middle school; to Yim, it's the worst thing to smell on an airplane. Undeterred by these sniffy reviews, the brand arrange a good old-fashioned blind smell test to promote their Fine Fragrance body sprays. To the surprise of absolutely no one, the panel prefer Blue Lavender and Green Geranium to a pungent, "high-end cologne" that Fino's father-in-law would wear. Even if the results are a foregone conclusion, it's fun to hear aromachologists analyse body spray, then wear the brand's GOAT caps as a light-hearted punishment.
Product Category: Hair Styling (Non-Electrical)
Territory: USA
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Axe - 'Flip the Haters'
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| Axe
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| 'Flip the Haters' |
| 1 June 2023
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3 mins 07s |
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Smell ya later. |
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'Fragrance critics' Emma Vernon, Paul Fino, Alex Costa, Daniel Duku, and Stephen Yim hate Axe with a passion. To Vernon, it reeks of middle school; to Yim, it's the worst thing to smell on an airplane. Undeterred by these sniffy reviews, the brand arrange a good old-fashioned blind smell test to promote their Fine Fragrance body sprays. To the surprise of absolutely no one, the panel prefer Blue Lavender and Green Geranium to a pungent, "high-end cologne" that Fino's father-in-law would wear. Even if the results are a foregone conclusion, it's fun to hear aromachologists analyse body spray, then wear the brand's GOAT caps as a light-hearted punishment.
Product Category: Hair Styling (Non-Electrical)
Territory: USA
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| Axe
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1 June 2023 |
| 'Flip the Haters'
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|
3 mins 07s |
|
Smell ya later. |
by Andrew MacGregor |
|
'Fragrance critics' Emma Vernon, Paul Fino, Alex Costa, Daniel Duku, and Stephen Yim hate Axe with a passion. To Vernon, it reeks of middle school; to Yim, it's the worst thing to smell on an airplane. Undeterred by these sniffy reviews, the brand arrange a good old-fashioned blind smell test to promote their Fine Fragrance body sprays. To the surprise of absolutely no one, the panel prefer Blue Lavender and Green Geranium to a pungent, "high-end cologne" that Fino's father-in-law would wear. Even if the results are a foregone conclusion, it's fun to hear aromachologists analyse body spray, then wear the brand's GOAT caps as a light-hearted punishment.
Product Category: Hair Styling (Non-Electrical)
Territory: USA
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