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5 January 2023 |
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3 mins 07s |
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| Welcome to Exile. | |
| by Andrew MacGregor | |
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What does 'un-Australian' mean in 2023? Naff all, say Australian Lamb, who want the term used ad nauseam by former prime minister John Howard to be ditched once and for all. First, the brand show how ludicrous the concept of un-Australian behaviour is. When people boast, eat pies with cutlery, leave the bar unattended, or turn on a movie with subtitles ("I feel like I'm trapped inside a European film, inside an ad"), they are banished to the desert. So, erm, what happens if everyone commits un-Australian acts? Soon the place that every citizen once feared becomes party central, with enough lamb chops and sunshine to make exile more than bearable. The joke is that Australian Australia becomes a post-apocalyptic wasteland folk are desperate to leave. A three-minute runtime dulls the impact somewhat, but there's still enough humour and witty production design to keep viewers invested. We especially like the bloke who incriminates himself with a cry of, "Go the All Blacks!"
Product Category: Meat
Territory: Australia
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Australian Lamb - 'Un-Australian'
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Welcome to Exile. |
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What does 'un-Australian' mean in 2023? Naff all, say Australian Lamb, who want the term used ad nauseam by former prime minister John Howard to be ditched once and for all. First, the brand show how ludicrous the concept of un-Australian behaviour is. When people boast, eat pies with cutlery, leave the bar unattended, or turn on a movie with subtitles ("I feel like I'm trapped inside a European film, inside an ad"), they are banished to the desert. So, erm, what happens if everyone commits un-Australian acts? Soon the place that every citizen once feared becomes party central, with enough lamb chops and sunshine to make exile more than bearable. The joke is that Australian Australia becomes a post-apocalyptic wasteland folk are desperate to leave. A three-minute runtime dulls the impact somewhat, but there's still enough humour and witty production design to keep viewers invested. We especially like the bloke who incriminates himself with a cry of, "Go the All Blacks!"
Product Category: Meat
Territory: Australia
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Welcome to Exile. |
by Andrew MacGregor |
|
What does 'un-Australian' mean in 2023? Naff all, say Australian Lamb, who want the term used ad nauseam by former prime minister John Howard to be ditched once and for all. First, the brand show how ludicrous the concept of un-Australian behaviour is. When people boast, eat pies with cutlery, leave the bar unattended, or turn on a movie with subtitles ("I feel like I'm trapped inside a European film, inside an ad"), they are banished to the desert. So, erm, what happens if everyone commits un-Australian acts? Soon the place that every citizen once feared becomes party central, with enough lamb chops and sunshine to make exile more than bearable. The joke is that Australian Australia becomes a post-apocalyptic wasteland folk are desperate to leave. A three-minute runtime dulls the impact somewhat, but there's still enough humour and witty production design to keep viewers invested. We especially like the bloke who incriminates himself with a cry of, "Go the All Blacks!"
Product Category: Meat
Territory: Australia
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