|by Syd Briscoe|
Robert Downey Jr hypes up his partnership with Aura Online in forthright fashion in this meta commercial. The film opens with a production team holding auditions for a "Robert Downey Jr-type" actor, who are completely shocked when the man himself shows up to try out.
It probably goes without saying that Downey Jr's natural charisma does a lot of the heavy lifting here, as his performance breathes life into what is otherwise a slightly odd script. For example, at no point are we given any hint as to how Aura Online works, what it asks of customers, or what the company actually does.
Regardless, Downey Jr's trip off-set to climb a ladder while delivering a rousing speech and then fail to make a dramatic exit is very watchable. This is a good example of wringing every drop of value from a celebrity partnership... it just doesn't do anything else.
Product Category: Computer Software