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| Seeking Sky | |
| by Syd Briscoe | |
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A group of friends go on a gravity defying trip in search for inspiration in this atmospheric commercial for Audemars Piguet. Shot in the brand's place of origin - Switzerland's Vallée de Joux - the film takes viewers into the air alongside the cast, as they traverse the sky and marvel at the beauty of nature on an almost-invisible road made of magical glass. It's an intriguing concept, emphasising the artistic mentality which goes into the intricate business of watch construction. Far from merely a technical endeavour, it asserts, such delicate work is influenced by the natural world, architecture, and other sources of esoteric inspiration. Director Neels Castillon treads the fine line between pomp and grandiosity well, allowing the brand's lofty ideals to remain grounded even when the visuals aren't.
Product Category: Watches
Territory: UK
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