by Syd Briscoe
This mind-bending promo for ArrDee and Cat Burns collaboration 'Home For My Heart' demonstrates the power of a simple yet spotlessly executed concept. The film focuses on the pair performing the song in street settings, with a constantly rotating camera transporting the viewer between shots over and over again.
Day turns to night in an instant, outfits change on a dime, and a diverse cast of hard workers are shown in fleeting glimpses as the singers caution against focusing solely on the grind. Director Najeeb Tarazi has created something which feels relatable and emotionally intimate here, with seamless editing ensuring the visuals are both aesthetically enthralling and smoothly support the story.
Product Category: Promos