by Syd Briscoe
The Arctic Monkeys' Yorkshire roots are essential to making their artistry work in 2023, as they couldn't exist in their current incarnation if they hadn't come from a culture dedicated to ripping the piss out of anyone being remotely pretentious. It means they present their - quite pretentious - quasi concept album 'The Car' with an air of arch understanding, suggesting the listener would be silly to think they took any of it seriously.
This promo for 'Sculptures Of Anything Goes' is a perfect example of that attitude, as it pairs retro TV performance visuals (featuring frontman Alex Turner making exaggerated hand gestures as he really feels the music) with lyrics which include a 'your mum' joke and the tonal one-two punch of "How am I supposed to manage my infallible beliefs/ While I'm sockin' it to ya?"
Director Ben Chappell absolutely understands the brief here, and balances stylish glimpses of performance and hints of emotion with an overall dedication to aesthetic and attitude above all things. It's all just a joke, say the visuals and soundtrack, and wouldn't you love to be cool enough to be in on it?
Product Category: Promos