CommercialsPop PromosShort Films    UKInternational
Apple Mac Book
'Supercharged'
29 November 2023 1 min 37s
Guilty as supercharged.
by Andrew MacGregor

Mackenzie Sheppard directs this souped-up commercial for Apple, who reckon that the MacBook Pro is more formidable than ever. Why? Because it now comes in Space Black—a shade located between Priest's Socks and the cover to ‘Smell the Glove' (we had to get a Spinal Tap reference in at some point this week). It's an odd place to start, but what about under the bonnet?

The specs are chonky, that’s for sure: M3 chips, next-generation GPU, up to 128GB of RAM, spatial audio… the narrator sounds like she gets high on this stuff. The film itself is much more dynamic and varied, with a "supercharged" blend of animation, visual effects, and fluid camerawork. It's one of the talkier Apple commercials of recent times, but with enough action on the side.

Product Category: Computer Hardware

Territory: USA


production
ProdCo
Director: Mackenzie Sheppard
EP: Emma Wilcockson
DOP: Phedon Papamichael
Prod Design: Francois Auduoy
editing
Cabin Edit
Editor: Emma Backman

  Apple Mac Book - 'Supercharged'


Apple Mac Book
'Supercharged'
29 November 2023 1 min 37s

Guilty as supercharged.

Mackenzie Sheppard directs this souped-up commercial for Apple, who reckon that the MacBook Pro is more formidable than ever. Why? Because it now comes in Space Black—a shade located between Priest's Socks and the cover to ‘Smell the Glove' (we had to get a Spinal Tap reference in at some point this week). It's an odd place to start, but what about under the bonnet?

The specs are chonky, that’s for sure: M3 chips, next-generation GPU, up to 128GB of RAM, spatial audio… the narrator sounds like she gets high on this stuff. The film itself is much more dynamic and varied, with a "supercharged" blend of animation, visual effects, and fluid camerawork. It's one of the talkier Apple commercials of recent times, but with enough action on the side.

Product Category: Computer Hardware

Territory: USA


production
ProdCo
Director: Mackenzie Sheppard
EP: Emma Wilcockson
DOP: Phedon Papamichael
Prod Design: Francois Auduoy
editing
Cabin Edit
Editor: Emma Backman

Apple Mac Book 29 November 2023
'Supercharged' 1 min 37s

Guilty as supercharged.

by Andrew MacGregor

Mackenzie Sheppard directs this souped-up commercial for Apple, who reckon that the MacBook Pro is more formidable than ever. Why? Because it now comes in Space Black—a shade located between Priest's Socks and the cover to ‘Smell the Glove' (we had to get a Spinal Tap reference in at some point this week). It's an odd place to start, but what about under the bonnet?

The specs are chonky, that’s for sure: M3 chips, next-generation GPU, up to 128GB of RAM, spatial audio… the narrator sounds like she gets high on this stuff. The film itself is much more dynamic and varied, with a "supercharged" blend of animation, visual effects, and fluid camerawork. It's one of the talkier Apple commercials of recent times, but with enough action on the side.

Product Category: Computer Hardware

Territory: USA


production
ProdCo
Director: Mackenzie Sheppard
EP: Emma Wilcockson
DOP: Phedon Papamichael
Prod Design: Francois Auduoy
editing
Cabin Edit
Editor: Emma Backman