CommercialsPop PromosShort Films    UKInternational
Anohni and the Johnsons
'It Must Change'
18 May 2023 4 mins 01s

Antony Hegarty may have changed her name in Anohni, but her stark, soulful voice remains the same. It powers 'It Must Change', a track concerned about structures and shackles ("The city in your head/Collapsing walls and lеad, it must change'), but not devoid of hope ("The truth is that our love/Will ricochet through eternity").

She's heard but not seen in Iain Forsyth and Jane Pollard's topical promo, with transgender activist Munroe Bergdorf front and centre instead. She's a strong presence throughout, lit by shades of blue, purple, and red as she lets the song almost course through her.

Elsewhere, Anohni's lyrics find their way onto bridges, buses, buildings, and other urban objects that have seen better days. Though delivered with an ethereal voice, the words carry enough heft to mark steel and concrete.

Product Category: Promos

Territory: UK



production
PRETTYBIRD
Director: Iain & Jane
Producer: Chris Murdoch
EP: Juliette Larthe
DOP: Tim Sidell (Wizzo & Co)
editing
Flock Edit
Editor: Olly Stothert

  Anohni and the Johnsons - 'It Must Change'


Anohni and the Johnsons
'It Must Change'
18 May 2023 4 mins 01s

Antony Hegarty may have changed her name in Anohni, but her stark, soulful voice remains the same. It powers 'It Must Change', a track concerned about structures and shackles ("The city in your head/Collapsing walls and lеad, it must change'), but not devoid of hope ("The truth is that our love/Will ricochet through eternity").

She's heard but not seen in Iain Forsyth and Jane Pollard's topical promo, with transgender activist Munroe Bergdorf front and centre instead. She's a strong presence throughout, lit by shades of blue, purple, and red as she lets the song almost course through her.

Elsewhere, Anohni's lyrics find their way onto bridges, buses, buildings, and other urban objects that have seen better days. Though delivered with an ethereal voice, the words carry enough heft to mark steel and concrete.

Product Category: Promos

Territory: UK



production
PRETTYBIRD
Director: Iain & Jane
Producer: Chris Murdoch
EP: Juliette Larthe
DOP: Tim Sidell (Wizzo & Co)
editing
Flock Edit
Editor: Olly Stothert

Anohni and the Johnsons 18 May 2023
'It Must Change' 4 mins 01s

by Andrew MacGregor

Antony Hegarty may have changed her name in Anohni, but her stark, soulful voice remains the same. It powers 'It Must Change', a track concerned about structures and shackles ("The city in your head/Collapsing walls and lеad, it must change'), but not devoid of hope ("The truth is that our love/Will ricochet through eternity").

She's heard but not seen in Iain Forsyth and Jane Pollard's topical promo, with transgender activist Munroe Bergdorf front and centre instead. She's a strong presence throughout, lit by shades of blue, purple, and red as she lets the song almost course through her.

Elsewhere, Anohni's lyrics find their way onto bridges, buses, buildings, and other urban objects that have seen better days. Though delivered with an ethereal voice, the words carry enough heft to mark steel and concrete.

Product Category: Promos

Territory: UK



production
PRETTYBIRD
Director: Iain & Jane
Producer: Chris Murdoch
EP: Juliette Larthe
DOP: Tim Sidell (Wizzo & Co)
editing
Flock Edit
Editor: Olly Stothert