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American Express
'When Inspiration Hits With Issa Rae'
24 May 2023 60s
The whole world is a stage.
by Jason Stone

Comedy writer/ performer Issa Rae is 'inspired' by American Express when she goes out to dinner, drawing ideas from the interactions of the people around her. Director Rohan Blair-Mangat coaxes fantastic performances from the 'actors' in the drama Rae is constructing, and imbues the whole film with a great deal of charm.

Issa Rae, as you'd expect, provides pitch perfect delivery, which contributes to a very sincere advocacy for the advertised financial service.

Every element of this commercial has been perfectly executed, from the casting, to the comic interplay between the narrator and her playthings, to the choice of music and the part played by American Express in all of the interactions.

This is an advertiser that's always at its best when it reminds the audience that it is providing a meaningful 'membership' rather than a financial service, and Blair-Mangat has landed this idea perfectly.

Product Category: Charge Cards

Territory: USA



production
Eleanor Films
Director: Rohan Blair-Mangat
Producer: Missy Evans
EP: Sophie Gold
editing
Cabin Edit
Editor: Sam Ostrove

  American Express - 'When Inspiration Hits With Issa Rae'


American Express
'When Inspiration Hits With Issa Rae'
24 May 2023 60s

The whole world is a stage.

Comedy writer/ performer Issa Rae is 'inspired' by American Express when she goes out to dinner, drawing ideas from the interactions of the people around her. Director Rohan Blair-Mangat coaxes fantastic performances from the 'actors' in the drama Rae is constructing, and imbues the whole film with a great deal of charm.

Issa Rae, as you'd expect, provides pitch perfect delivery, which contributes to a very sincere advocacy for the advertised financial service.

Every element of this commercial has been perfectly executed, from the casting, to the comic interplay between the narrator and her playthings, to the choice of music and the part played by American Express in all of the interactions.

This is an advertiser that's always at its best when it reminds the audience that it is providing a meaningful 'membership' rather than a financial service, and Blair-Mangat has landed this idea perfectly.

Product Category: Charge Cards

Territory: USA



CD: Rebecca Albert
Creative: Tracy Okafor / Grace Barratt
production
Eleanor Films
Director: Rohan Blair-Mangat
Producer: Missy Evans
EP: Sophie Gold
editing
Cabin Edit
Editor: Sam Ostrove

American Express 24 May 2023
'When Inspiration Hits With Issa Rae' 60s

The whole world is a stage.

by Jason Stone

Comedy writer/ performer Issa Rae is 'inspired' by American Express when she goes out to dinner, drawing ideas from the interactions of the people around her. Director Rohan Blair-Mangat coaxes fantastic performances from the 'actors' in the drama Rae is constructing, and imbues the whole film with a great deal of charm.

Issa Rae, as you'd expect, provides pitch perfect delivery, which contributes to a very sincere advocacy for the advertised financial service.

Every element of this commercial has been perfectly executed, from the casting, to the comic interplay between the narrator and her playthings, to the choice of music and the part played by American Express in all of the interactions.

This is an advertiser that's always at its best when it reminds the audience that it is providing a meaningful 'membership' rather than a financial service, and Blair-Mangat has landed this idea perfectly.

Product Category: Charge Cards

Territory: USA



CD: Rebecca Albert
Creative: Tracy Okafor / Grace Barratt
production
Eleanor Films
Director: Rohan Blair-Mangat
Producer: Missy Evans
EP: Sophie Gold
editing
Cabin Edit
Editor: Sam Ostrove