|by Syd Briscoe|
Painterly visuals characterise this atmospheric introduction to the Aman Hotels' New York City location. Early morning sunlight falls across the city during the film's opening, inviting the viewer first to the exterior of the advertised hotel, then luring them inside to see the luxe lodgings for themselves.
Sound and visuals come together to lush effect throughout the spot, with directors Venkay (Vincent Lacrocq and Kristell Chenut) demonstrating an innate understanding of the brand's holistic appeal to bougie travellers. Sheets slide softly, indoor pools bubble, and plants whisper quietly in the breeze as they urge audiences to imagine experiencing such surroundings first hand.
It's an aesthetically distinctive calling card, suggesting that travellers can expect their trip to be significantly enhanced by the quality of their hotel at the end of a long day. This drips with luxury and exclusivity from beginning to end, leaving those watching in no doubt that budget holidaymakers need not apply.
Product Category: Hotels