CommercialsPop PromosShort Films    UKInternational
Allegro
'Handyman'
28 November 2023 2 mins
Move over, granddad.
by Jason Stone

This Polish commercial is brimming with sentimentality from first to last, and director Jesper Ericstam has skilfully squeezed every available drop of emotionality from the script. The story concerns a grandfather who has long been the most capable person in his family, and is struggling to allow his son to fix any of the problems around his house.

The torch is finally passed from one generation to the next when the son surreptitiously slips out at night during the festive season to carry out a repair on the roof which means he will no longer have unwanted water dripping into his coffee. (DAVID can't imagine this commercial being shown on UK television, because it's pretty alarming to see the son behaving so recklessly... though, having said that, we thoroughly applaud Poland's laissez-faire approach, as we don't actually believe that anyone would do something this stupid just because they've watch this.)

A pastel version of Dusty Springfield's 'I Only Want to Be with You' establishes a spiritual connection to the long-running John Lewis campaign, even though the retailer mercifully stopped diluting pop standards this year.

Like a lot of commercials around this time of year, this would benefit from some judicious editing, as this story could easily be told in 60", but it is nonetheless charming, and much of that is down to this excellent and under-utilised director.

Product Category: Internet Based Services

Territory: Poland



Director: Jesper Ericstam (Nice Shirt Films)
Editor: Kuba Pietrzak
Colourist: Sabina Törnberg
Sound: Martin Dahl

  Allegro - 'Handyman'


Allegro
'Handyman'
28 November 2023 2 mins

Move over, granddad.

This Polish commercial is brimming with sentimentality from first to last, and director Jesper Ericstam has skilfully squeezed every available drop of emotionality from the script. The story concerns a grandfather who has long been the most capable person in his family, and is struggling to allow his son to fix any of the problems around his house.

The torch is finally passed from one generation to the next when the son surreptitiously slips out at night during the festive season to carry out a repair on the roof which means he will no longer have unwanted water dripping into his coffee. (DAVID can't imagine this commercial being shown on UK television, because it's pretty alarming to see the son behaving so recklessly... though, having said that, we thoroughly applaud Poland's laissez-faire approach, as we don't actually believe that anyone would do something this stupid just because they've watch this.)

A pastel version of Dusty Springfield's 'I Only Want to Be with You' establishes a spiritual connection to the long-running John Lewis campaign, even though the retailer mercifully stopped diluting pop standards this year.

Like a lot of commercials around this time of year, this would benefit from some judicious editing, as this story could easily be told in 60", but it is nonetheless charming, and much of that is down to this excellent and under-utilised director.

Product Category: Internet Based Services

Territory: Poland



Director: Jesper Ericstam (Nice Shirt Films)
Editor: Kuba Pietrzak
Colourist: Sabina Törnberg
Sound: Martin Dahl

Allegro 28 November 2023
'Handyman' 2 mins

Move over, granddad.

by Jason Stone

This Polish commercial is brimming with sentimentality from first to last, and director Jesper Ericstam has skilfully squeezed every available drop of emotionality from the script. The story concerns a grandfather who has long been the most capable person in his family, and is struggling to allow his son to fix any of the problems around his house.

The torch is finally passed from one generation to the next when the son surreptitiously slips out at night during the festive season to carry out a repair on the roof which means he will no longer have unwanted water dripping into his coffee. (DAVID can't imagine this commercial being shown on UK television, because it's pretty alarming to see the son behaving so recklessly... though, having said that, we thoroughly applaud Poland's laissez-faire approach, as we don't actually believe that anyone would do something this stupid just because they've watch this.)

A pastel version of Dusty Springfield's 'I Only Want to Be with You' establishes a spiritual connection to the long-running John Lewis campaign, even though the retailer mercifully stopped diluting pop standards this year.

Like a lot of commercials around this time of year, this would benefit from some judicious editing, as this story could easily be told in 60", but it is nonetheless charming, and much of that is down to this excellent and under-utilised director.

Product Category: Internet Based Services

Territory: Poland



Director: Jesper Ericstam (Nice Shirt Films)
Editor: Kuba Pietrzak
Colourist: Sabina Törnberg
Sound: Martin Dahl