All Time Low tout "a cure for all life's problems" in this fun promo for 'Calm Down'. A man wakes from a coma after a seismic shift in popular attitudes, and is terrified by the new normal of smiling through the pain... no matter what that pain may be.

The uncanny imagery continues throughout the promo, as people both undergoing medical procedures (a scan involving an inexplicable stomach cat) and performing them sport unflinching rictus grins. Admin staff and porters aren't immune from the 'positive' vibes either.

Fans of the Maryland emo also-rans will enjoy this soft critique of modern society, as the promo's aesthetic comments on the social media expectation of presenting one's best face to the world. It seems unlikely to bring new listeners into the fold, but this promo is aimed at the 'old and jaded' veterans of their flock anyway.

Product Category: Promos

Territory: UK

by Syd Briscoe

All Time Low tout "a cure for all life's problems" in this fun promo for 'Calm Down'. A man wakes from a coma after a seismic shift in popular attitudes, and is terrified by the new normal of smiling through the pain... no matter what that pain may be.

The uncanny imagery continues throughout the promo, as people both undergoing medical procedures (a scan involving an inexplicable stomach cat) and performing them sport unflinching rictus grins. Admin staff and porters aren't immune from the 'positive' vibes either.

Fans of the Maryland emo also-rans will enjoy this soft critique of modern society, as the promo's aesthetic comments on the social media expectation of presenting one's best face to the world. It seems unlikely to bring new listeners into the fold, but this promo is aimed at the 'old and jaded' veterans of their flock anyway.

Product Category: Promos

Territory: UK