CommercialsPop PromosShort Films    UKInternational
Age UK
'Know What to Do'
17 March 2023 60s
End of the line.
by Andrew MacGregor

This Age UK ad starts with a burst of 'Be Young, Be Foolish, Be Happy' by The Tams, courtesy of an older gent who turns on the radio. As he buffs his shoes with a smile on his face, we're introduced to the other cheery cast members: a man on the bus and a woman on the phone.

The tone changes when the first man’s power goes off. Almost paralysed by what's happened, he sits in his armchair with only silence for company. Loneliness spreads to the other characters, as one becomes the last passenger on the bus and other shivers rather than speaks into the receiver.

All three represent the threat posed by the cost of living crisis, with older people forced to endure long, cold days and nights alone. The advertised charity aim to offer comfort and practical advice through their helpline, though they also want out-of-touch energy companies to play their part.

Music: Be Young, Be Foolish, Be Happy - The Tams

Product Category: Charities

Territory: UK


agency
Neverland
ECD: Noel Hamilton
Associate CD: Lloyd Daniel
Producer: Alex Cowley
production
Spindle
Director: Molly Burdett
Producer: Richard Wilson
EP: Lou Gagen
DOP: Tom Townend
editing
Spindle
Editor: Tim Swaby
camera hire
ARRI Rental
color
Company3
Colourist: Simon Bourne
sound
750MPH
Sound: Sam Ashwell / Michalis Anthis
music
MassiveMusic
Supervisor: Chloe Heatlie

  Age UK - 'Know What to Do'


Age UK
'Know What to Do'
17 March 2023 60s

End of the line.

This Age UK ad starts with a burst of 'Be Young, Be Foolish, Be Happy' by The Tams, courtesy of an older gent who turns on the radio. As he buffs his shoes with a smile on his face, we're introduced to the other cheery cast members: a man on the bus and a woman on the phone.

The tone changes when the first man’s power goes off. Almost paralysed by what's happened, he sits in his armchair with only silence for company. Loneliness spreads to the other characters, as one becomes the last passenger on the bus and other shivers rather than speaks into the receiver.

All three represent the threat posed by the cost of living crisis, with older people forced to endure long, cold days and nights alone. The advertised charity aim to offer comfort and practical advice through their helpline, though they also want out-of-touch energy companies to play their part.

Music: Be Young, Be Foolish, Be Happy - The Tams

Product Category: Charities

Territory: UK


agency
Neverland
ECD: Noel Hamilton
Associate CD: Lloyd Daniel
Producer: Alex Cowley
production
Spindle
Director: Molly Burdett
Producer: Richard Wilson
EP: Lou Gagen
DOP: Tom Townend
editing
Spindle
Editor: Tim Swaby
camera hire
ARRI Rental
color
Company3
Colourist: Simon Bourne
sound
750MPH
Sound: Sam Ashwell / Michalis Anthis
music
MassiveMusic
Supervisor: Chloe Heatlie

Age UK 17 March 2023
'Know What to Do' 60s

End of the line.

by Andrew MacGregor

This Age UK ad starts with a burst of 'Be Young, Be Foolish, Be Happy' by The Tams, courtesy of an older gent who turns on the radio. As he buffs his shoes with a smile on his face, we're introduced to the other cheery cast members: a man on the bus and a woman on the phone.

The tone changes when the first man’s power goes off. Almost paralysed by what's happened, he sits in his armchair with only silence for company. Loneliness spreads to the other characters, as one becomes the last passenger on the bus and other shivers rather than speaks into the receiver.

All three represent the threat posed by the cost of living crisis, with older people forced to endure long, cold days and nights alone. The advertised charity aim to offer comfort and practical advice through their helpline, though they also want out-of-touch energy companies to play their part.

Music: Be Young, Be Foolish, Be Happy - The Tams

Product Category: Charities

Territory: UK


agency
Neverland
ECD: Noel Hamilton
Associate CD: Lloyd Daniel
Producer: Alex Cowley
production
Spindle
Director: Molly Burdett
Producer: Richard Wilson
EP: Lou Gagen
DOP: Tom Townend
editing
Spindle
Editor: Tim Swaby
camera hire
ARRI Rental
color
Company3
Colourist: Simon Bourne
sound
750MPH
Sound: Sam Ashwell / Michalis Anthis
music
MassiveMusic
Supervisor: Chloe Heatlie